Hello, all my fashion divas and gurus! I am back with a fabulous interview. Today, I had the chance to talk to the creator of Vuliwear, Dionne Ellison. Vuliwear comes from the word “Vuli” means autumn, shade in Swahili. I was capitated by the style yet simplicity of these gorgeous shades. I mean we all know the designer line but I feel that we all need a breath of fresh air in the eyewear world and Vuliwear is bringing it.
So, with further ado, here is HeavyonFashion Talk to Dionne Ellison of Vuliwear.
Tell me about yourself, Where are you from? How has your hometown influenced your style and business?
I am a 50-year-old single mother with a son in college. I was born in Philadelphia and raised in New Jersey (South). I have three sisters, no brothers. My hometown is in the suburbs and I still live in the area, although I commute into downtown Philadelphia daily. My style and business are solely influenced by my family; both parents are entrepreneurs. My late mother was a homemaker and fantastic seamstress. She could sew without a pattern and whip up an entire outfit in an hour. Two of my sisters are artists/designers and one can sew like my mother.
What might someone be surprised to know about you?
I have a barber’s license (cut my own hair) and I have self-published (3) suspense thrillers.
What's your first memory of fashion?
My mother always made me and my sisters new outfits for Easter, matching dresses in different colors. In elementary school, most of my clothes were tailored, so I was known for my fashionable attire.
Who would you consider your biggest fashion influence(s)?
My mother and oldest sister; Stephanie Lewis-Ellison. She is an awesome artist and fashion designer specializing in evening wear - https://designsbystef.wordpress.com/
Let's talk about the Vuliwear® eyewear. How did Vuliwear® come to be?
I was surfing the web at work and came across photos of insects that were magnified so large that you could see their eyes. Insect eyes have compound eyes meaning there are made of tiny repeating hexagon shaped eyes. The colors and designs were beautiful and the first thing that came to mind was sunglasses how and cool they would be if the lenses looked like their eyes.
Where do you get your inspiration for Vuliwear®?
Nature is my inspiration for Vuliwear; combining nature and fashion made sense to me. Beauty surrounds us every day even if we can’t see it with the naked eye. Nature provides an endless supply of inspiration that will allow me to expand the Vuliwear brand into other fashion accessories and clothing.
What do you wish other people knew about Vuliwear®?
Our eyes are a vital organ and we should be taking the best care we can of them. Eye health and protection from damaging UV rays are not as widely promoted as protecting our skin but it should be. Vuliwear is made with high-quality polarized lenses that have combined UVA/UVB protection and eliminate glare with unmatched clarity of vision. Vuliwear is not only fashionable but it’s good for your (eye) health.
What makes Vuliwear® different from other eyewear collections?
Our lenses set us apart from other eyewear collections. Most eyewear brands, especially luxury designer brands focus on the frame. Our focus is the lens. We are proud and excited to be the first brand to partner with Essilor® Sun Solution™, a new division of ESSILOR that are focused on advanced sun lens technologies. Check it out at https://www.essilor-sunsolution.com/vuliwear-designer-sunglasses-co-partnership-essilor-sun-solution
I love the Zag and BlknBlu eyewear styles, what was the inspiration behind these styles?
Bugs! (LOL) Zag is inspired by the African Twig Mantis and BlknBlu is inspired by the Blue Damselfly. All of our future designs are also inspired by insects that range from the pesky horsefly to an ant.
Will Vuliwear® have frames available for prescription eyeglasses?
It may be possible to add prescriptions to lenses once you’ve purchased; it’s more cost-effective and makes sense from a manufacturing perspective.
What is the price range from Vuliwear®?
We are comparably priced with other designer eyewear brands at $225 and offer free shipping/returns. Some designer brands are extremely overpriced and I want to give our customers a quality product that stylish and affordable.
I see that Vuliwear® has different style coming to the collection? When will these fabulous styles be released?
We are planning to introduce two more styles in 2018.
Where do you see Vuliwear® in five years? What do you think will change about Vuliwear® over the next five years?
I would like to see Vuliwear thriving in the eyewear industry with a complete collection of styles and competing with other well-known designer brands. Over the next five years, we will continue expanding the brand into other fashion accessories for men and women that are known for their quality and unique style.
What would you tell someone who is thinking about starting their own fashion eyewear collection?
The eyewear industry is saturated with sunglasses so jump in with something that’s unique. The same old shades are a dime a dozen…dare to be different and be mentally up for the challenge. Shoppers have many options and it’s no small feat to convince them to choose you. Good luck!
Finally, what does fashion mean to you?
Fashion is an extension of your personality so make sure you represent and wear it well.
I would like to thank Dionne Ellison for this interview. You can check at Vuliwear on Social at
Vuliwear also has a mobile app- check it out at: https://appsto.re/us/Ovs5kb.i