Heavy on Fashion Talks Monique Woodland, Creator of Club Rapunzel

 

Hello, all my fashion divas and gurus! I am so excited finally to bring you an interview with the Creator of Club Rapunzel, Monique Woodland. In this interview, Monique talks about how she started her business, the beauty and hair industry, and how her personal hair journey started it all. 

Read More

Heavy on Fashion talks to Vivienne Pash


Hello, all my divas and gurus! I am so happy to bring you another fabulous interview with fashion designer Vivienne Pash. Vivienne Pash is a Jamaican born, NY designer.



Hello, all my divas and gurus! I am so happy to bring you another fabulous interview with fashion designer Vivienne Pash. Vivienne Pash is a Jamaican born, NY designer.
 

Read More

Heavy on Fashion Talks to Olga Pastyrnak


Hello all my fashion divas and gurus! I am so happy to bring you an exclusive interview with fashion designer Olga Pastyrnak. Olga Pastyrnak is a great fashion line that premiere in late 2014 in New York City. The Olga Pastyrnak collection is all about the modern women with a wardrobe that reflects both her strength and her beauty.  

So without any further ado, Here is 
Heavy on Fashion Talks to Olga Pastyrnak!






Where are you from?

I am from a small town in the middle of Massachusetts, lived in western Europe for a few years as a teenager, and moved permanently to New York in 2010. 



Where do you get your inspiration?

My inspiration can be absolutely anything. Recently I was watching a child’s cartoon, and something about the color combination and the pattern of an animated dinosaur caught my attention and turned into a dress concept. That’s not the norm, of course, but in a profession that requires creativity, you train yourself to stop and consider anything that strikes your attention. Even if it’s a memory or an emotion invoked by a sight or a smell – it can be turned into a practical idea. 




What are your favorite colors to work with and why?

I love both neutrals and very saturated, dark tones – midnight blue, deep Bordeaux red, heavy purple. There is something inherently serious and sophisticated about these color categories which works nicely with the silhouettes and the aesthetic that I create. That being said, color theory is a fascinating science to me, so I welcome all color. My favorite piece in the current collection is a bright persimmon red. 




What was the first article of clothing you ever designed?

Impossible to say. I have thousands of sketches from my childhood, and unfortunately I only started dating them a few years in. I have a dream of one day creating every design I ever came up with. I think it would be really unique to incorporate some of the roots of OP into the collections as the brand grows. 




Describe the general process you go through to design and realize a piece of clothing.

It is very long and involves a lot of staring. Staring and thinking. If I try to put pencil to paper and just “come up” with something, I usually end up hating it. But if there is a concept in my mind that I envision for a couple of days, usually by the time I sketch it I already like it quite a bit. And from there, it is a process of editing, which, like I said, is a matter of looking at it for a couple of weeks, and tweaking it until it is what I want it to be. 



How would you define the style your line exemplifies?

I use the word “professional” to describe it, although the line has nothing to do whatsoever with work wear. I don’t know that there exists a word that carries the same weight as ‘professional’ but applies to life outside of work. But if there does, that would be the word I use. It’s for the woman who is serious, cares about the way she presents herself, but still wants to look beautiful, sexy, and effortless. She is wildly confident, intelligent and multi-faceted, and her style is a reflection of this. 



If you had the chance to dress *anyone* who would it be.. who do they think is the most stylish person around?

Amal Clooney. 



What are some of your proudest accomplishments as a designer? 

I think so important is the moment you find your point of view as a designer, and for me that is a moment I will always remember and be proud of. 




What do you hope to have achieved in the industry, 10 years from now?

Ten years from now I hope to have translated my idea of dressing into men’s, children’s and more accessible fashion. The message I preach I believe should be available for everyone, and I hope to have expanded the line into many directions in ten years. 





Finally, what does fashion mean to you?

Fashion for me is a language. When you walk into a room, I believe your look should do a certain amount of talking even before you do. When getting dressed, a woman should look into the mirror and ask herself, “what are three words a stranger who sees me for the first time would use to describe me based on what I’m wearing?”. Remember, what someone judges about your style they usually will attribute to you, too, so take charge of the message you are sending.


Check out more of the Olga Pastyrnak collection at: 

Heavy on Fashion talks to Lily and Eve

Hello all my fashion divas and gurus! I am so happy to interview another great company, Lily and Eve!  Lily and Eve was started by three sisters Maria, Mia and Tanya. Lily and Eve is an ode to their grandmothers, Lily and Eve and their upbring in the Southern Philippines.  I love the vibrant colors and fabulous mission behind the brand, which is to bring women together and bring them back to their roots of diverse origins.

I also love that they are fellow Jersey Shore girls. 

So without Further Ado, Here is Heavy on Fashion talks to Lily and Eve






Tell me a little about yourself. Where are you from? What's your educational background? 

I was born in the Philippines but raised in Jersey, exit 9 - I see you're from The Shore! I actually have a degree in Telecommunications Management so I'm a daydreaming project manager in the daytime and get busy when I get home. 



How did Lily and Eve come to be?

Lily and Eve consists of 3 sisters. We grew up in the States so this is our way of appreciating and holding on to our identity and culture. The style of jewelry is inspired by the indigenous tribes of the Southern Philippines with their beading and bright colors. The cloth we use for the oversized clutch purses are traditional tribal clothing. When a friend or relative comes to visit, we always request accessories only because it's nothing that's available here. Every time we wear the accessories we always get compliments. We were lounging in South Beach when we realized maybe we should stop hording all these goodness for ourselves and open it for everyone. 




When did you realize you wanted to become a jewelry designer? 

I wanted something more than what is being offered. I usually dress in monotone and what a fun way to stand out by accessorizing in bold colors and pieces.





What is your favorite part about being a jewelrydesigner? What is your least favorite part about being a designer?

My favorite part is coming up with unexpected colors to come together and/or designing something that I'm not such a big fan of but everyone loves or designing something that I really like but not everyone feels it - It plays with my emotions sometimes. It makes me wonder if I have bad taste?? My least favorite part is when a design just doesn't work! I recently tried to make these beaded French knot stud earrings and they were just too heavy. I have to find another way to make it work. It's frustrating but I have to find another way.



What was the first article of jewelry you ever designed?

The first ever accessory I created were these bangles made of twigs. Some where braided others were intertwined all were secured using twist ties from the grocery store. I thought I was so cool. I even painted them gold. 




What do you like best about designing jewelry? 

I don't consider myself a jewelry designer, I'd like to expand and say I'm an accessories designer. The best part of being an accessories designer is having successful "accidents". I say accident because I also sew purses. These purses were an afterthought - not part of the plan at all! I decided to make them to add variety to the line. The Lily and Eve oversized clutch purses are our most popular item. 




What advice would you give any budding designers? 

Be consistent and determined - business is slow when you first start but don't give up! Set goals - it doesn't have to be huge goals but make sure you work towards that goal. Last year, we set a goal to do 1 show a month. Not only did we reach that goal but we superseded it averaging 3 shows a month. It was TIRING but definitely fulfilling. Most of all, don't forget to have fun - it's all about balance.



How has the art world influenced the Lily and Evebrand?

Art, to me, plays on feelings and emotions. I especially like Roy Lichtenstein because his work challenges "tradition". I also like the surrealist painter Salvador Dali. Both of their works are bold, thoughtful, and memorable. Those are the qualities I want to exude with the Lily and Eve brand. 




Describe the Lily and Eve woman?

Lily and Eve is an ode to my grandmothers so it should be fitting to say that the Lily and Eve woman embraces her roots. She radiates style and grace. She is fearless who stands up for what she believes in and looking good while doing so. 


If you had the chance to dress *anyone* who would it be.. who do you think is the most stylish person around?

Hands down, the awesome Iris Apfel -SERIOUS heart eyes! I love how she does not conform at all. I love how she puts everything on but still looks cohesive. I can go on and on -  I really admire this woman's fashion and style!





Where do you see Lily and Eve in 10 years?

I would love for Lily and Eve to get the recognition as a respected company not just for jewelry but an accessories house with a women's and men's line. 


What does fashion mean to you?

Our company motto is Believe in Bold so fashion, to me, is about emotion and having the confidence to stand out and express yourself. 


I would like to thank the creators at Lily and Eve for the interview
You can check out the entire Lily and Eve line at http://www.lilyandeve.net/

(All photos courtesy of Lily and Eve)

Heavy on Fashion Talks to Diane Carleton of FIGI Jeans

Photo Courtesy of FIGI Jeans 

Hello all my Fashion divas! I am so happy to bring you a exclusive interview with Diane Carleton, creative director and designer of FIGI Jeans. FIGI Jeans inspired by contemporary artists including, John Rossi. I loved the use of unconventional patterns and colors to make this jean collection not only unique but also stylish.

So without further Ado, Here is  Heavy on Fashion Talks to Diane Carleton of FIGI Jeans 




Tell me a little about yourself. Where are you from? What's your educational background? 
Diane Carleton: I grew up in a small town near Saratoga Springs, NY, which is on the Vermont border. I graduated from the Fashion Institute of Technology in Manhattan with a degree in Fashion Design and a B.S. in Apparel Production Management.

How did FIGI come to be? 
Diane Carleton: It was an idea born out of wanting to help a particular artist, John Rossi, continue to create art by finding another revenue source. John’s artwork which frequently incorporated parts of clothing, particularly jean panels, led to the idea of a collaboration with Art + Fashion. Since I have an extensive background in denim, I was contacted and with further dialogue we decided we would like to broaden the opportunity for more contemporary artist.

Photo Courtesy of FIGI Jeans 

When did you realize you wanted to become a fashion designer? 
Diane Carleton:  Since I was young I was drawn to a career in an art field. When I was very young I thought I would become an architect but around fifteen I decided it was fashion design that really appealed to me and never looked back.

What is your favorite part about being a fashion designer? What is your least favorite part about being a designer? 

Diane Carleton: I’m not sure if my favorite part is choosing fabrics or sketching new designs, but it is one of these. My least part is reviewing spec (specification) packages for errors. Each season a designer creates for each design that will be made into a sample a package that tells exactly how it will be made with measurements, instructions on how to sew it, list of all materials and sketches. These are very detailed. Prior to sending them off to have samples made you must proofread which can be tedious.

Photo Courtesy of FIGI Jeans 
What was the first article of clothing you ever designed? 

Diane Carleton: When I was a young girl, I would play with my younger sister, Elaine, a game of designing evening gowns in our heads. We would say I’m wearing this and describe it in detail. The first design I actually made was a dress at F.I.T. where we had to take some pretty unattractive fabric and try to make something good out of it.



What do you like best about designing clothes?
Diane Carleton: I love to create new designs and can do it almost endlessly. What do you dislike about designing clothes? I worry about our resources and would like to make clothes that people would wear longer.


What advise would you give any budding designers? 

Diane Carleton: Be true to your aesthetics. What you have to offer is different than every other designer, so design what you think is right for your customer.

Photo Courtesy of FIGI Jeans 

How has the art world influence the FIGI brand? 
Diane Carleton: The influence is heavy as almost every piece is derived from current artwork of a contemporary artist. I start the design process by sitting in an artist studio viewing hundreds of works of art. Do you see a collaboration with any artist in the future? I do and have a few artist that I am considering for another collection.

Describe the FIGI woman? 
Diane Carleton: The FIGI woman engages in the world expressively through creative, inquisitive and compassionate avenues. She supports others in their expression through their art, as well.

If they had the chance to dress *anyone* who would it be.. who do they think is the most stylish person around?
Diane Carleton: I find this to be a different person each day. I discover the most stylish person while browsing in an art gallery or at a local café.

Photo Courtesy of FIGI Jeans 


Where do you see Figi jeans in 10 years? 
Diane Carleton: In 10 years, we imagine FIGI Jeans to be a lifestyle brand that has expanded the product line and created a revenue stream for dozens of contemporary artist. We see FIGI Jeans giving an opportunity to connect artist with patrons creating a beautiful relationship.

Finally, What does fashion mean to you? 
Diane Carleton: Fashion is an opportunity to express one’s self. I find this very joyful and hope to pay it forward.


I would like to thank Diane Carleton, creative director and designer of FIGI Jeans, for the interview.
Please be sure to check out FIGI Jeans at 
http://www.figijeans.com/
and FIGI Jeans on FB and twitter 
Facebook: https://www.facebook.com/figijeans
Twitter: https://twitter.com/figijeans

P.S: Use the code HeavyonFashion and get 40% off your order at www.shopfigijeans.com.

Heavy on fashion talks to Aurelia Garza




Hello all my fashion divas and gurus! It is me, Malanb bring you something new and fresh. Today, I had the chance to talk to a fabulous designers Aurelia Garza. The Aurelia Garza collection is made with the finest untreated Italian leather and all of the hardware is carefully dipped in 10k gold. Yes, Gold! All materials are imported and manufactured in New York City, which is fantastic. The collection oozes class! 


You guys already know that I love to interview the hottest new designers in the industry. It is my pleasure to introduce you to Aurelia Garza!

So without further ado, here is 
Heavy on fashion talks to Aurelia Garza





Tell me a little about yourself. Where are you from? 

That is kind of a hard question for me. I spent my childhood in the Northeast of Mexico and my teenage years in South Texas. I feel Mexican and Texan at the same time. We live in such a globalized world that the place you are born, growth up, and live are not necessarily related to your ethnicity.



Tell us about your interior design career. How was the transition from interior designer to fashion designer? Similarities did you find between the two industries? How do they differ?

Interior design and fashion are both about communicating ideas non verbally.  As an interior designer or fashion designer I have to create a concept to communicate an idea visually so that my designs are strong and meaningful. Both industries are very visual; it’s all about creating an interesting design by playing with colors, shapes, scale, symmetry, materials and so on. The main difference between interior design and fashion design is obvious: one industry focus on designing spaces and the other one on clothes and accessories, but the design process is the same.







I see that gold has a huge influence on the Aurelia Garza collection. Would you consider gold as your signature color, if so why? 

Yes, gold is the signature color of the brand. ‘Aurelia’ means gold in Latin and I wanted to link all the bags back to the brand, not just by adding a logo or a label but with a choice of color.


 I love the reversible tote bag from the Aurelia Garza collection, how did this concept come to be? 

I got the idea by going through my own personal bag collection! I’m always over packing and switching bags by my mood and look. It seemed odd to me that most handbags lack versatility beyond their design so I wanted to create a bag that you could transform into another bag. A bag that you can take anywhere and if it doesn't go with your next outfit, you could easily change its appearance.




Describe the Aurelia Garza woman? What Fashion icon do you feel best encompasses the brand? 

The Aurelia Garza woman is always on the go and she is always ready and prepared for her next challenge. She is good at adapting to her environment while remaining looking polished and glamorous. That's why I feel the reversible tote bag captures the essence of the brand.

I have always admired Emma Watson. She is smart, classy, educated, sophisticated, joyful, and she wants make a difference in the world. Young women like her are who I imagine wearing my bags.


What do you hope to have achieved in the industry, 10 years from now? 

I hope to establish my brand as one of the top brands for luxury leather goods made in the U.S. I’m working with the finest materials to ensure that luxury and practicality remains important to the brand.




 Will you be expanding the Aurelia Garza collection? 

Definitely, I am currently working on new designs and styles for the nest few upcoming seasons. Right now we have four amazing styles with a vast color array to choose from. In the near future I will definitely be introducing more designs for the collection.



What advice would you give a budding designer in the industry? 

Creativity and passion will keep you moving every day! You need to be able to motivate yourself against any and all obstacles. Nothing is easy, but the journey is the best part. The hardest parts are what will help you decide on whether you made the right decision or not.


What would you consider the best lesson you have learned from being in the fashion industry? 

Every day I am learning something new! I think the most important thing to do in any industry is to learn as much as you can about the industry you are in, network with people in your industry, give your best, and to not give up. It’s okay to not know everything in the beginning because you’re still learning. It’s your mistakes that will help pave the way.


Where can all my fashion divas and gurus check out Aurelia Garza collection? 

They can check out the collection at www.aureliagarza.com





 Finally, what does fashion mean to you


To me, Fashion is about expressing yourself. It’s a form of shaping yourself and having a limitless amount of fun along the way.


I would like to thank Aurelia Garza for her time and the chance to interview about the collection.
Please be sure to check out Aurelia Garza at
Website: http://www.aureliagarza.com/
Twitter: https://twitter.com/aureliagarzany
Facebook: https://www.facebook.com/pages/Aurelia-Garza/
Instagram: https://instagram.com/aureliagarzany/

Until Next Time
Live,Style,Write
Malanb

Photo courtesy of Aurelia Garza

Heavy on fashion talks to Sheena Sujan




Hello all my fashion divas and gurus! I am so happy to bring you an exclusive interview with entrepreneur, international model, and founder of luxury brand Sheena Sujan. I am always looking for new brands to find in fashion and beauty. It was a real treat when I has the chance to meet a creator making her way into both industries! 

So with out further ado, Here is Heavy on Fashion Talks to Sheena Sujan. 







Tell me a little about yourself. 
Where are you from? 

Mumbai, India 

What's your educational background? 

Sheena Sujan: I graduated from UCLA with my bachelor's degree in history at the age of 19. I then went on to obtain my Master's degree in business (M.B.A.) from Northeastern University, which is located in Boston, MA. 

What do you like to do in your free time besides being an entrepreneur?

Sheena Sujan: When I have free time, which is very rare, I thoroughly enjoy traveling and learning about different cultures. In addition, I enjoy reading, baking and catching up on my favourite TV shows. 


So lets talk about the Sheena Sujan collection. How did it start?

Sheena Sujan: It started as a need in the beauty industry. I noticed that there were a lot of products out there, which could be quite intimidating to the everyday consumer. I wanted to create a small collection, which didn't include every other product under the sun. Instead, our customers feel safe knowing that their favourite Sheena Sujan products will be there year after year. This allows them to become familiar with the brand and gain our trust. 





What makes Sheens Sujan unique from other lines in the industry?

Sheena Sujan: For one, Sheena Sujan Cosmetics are made right here in the U.S.A. Moreover, our products are marketed to the edgy and flirtatious sophisticated, modern woman. The Sheena Sujan woman is bold and beautiful. She's confident and full of sass. 





How would you define the style your line exemplifies?


Sheena Sujan: The style Sheena Sujan Cosmetics exudes is one of colour. Our key brand colours are gold, pink and black. I chose these three main colours because I wanted women to feel sexy, beautiful, and confident every time they wore our brand. 




Where do you get your inspiration for the Sheena Sujan collection?


Sheena Sujan: I get my inspiration from studying women in history. I love to take the styles from the 1920's, 30, 40's and even 50's, and translate them into the "Sheena Sujan" woman. 





What do you hope to have achieved in the industry, 10 years from now? 

Sheena Sujan: Oh wow! In ten years from now, I hope to create a globally recognized brand. My goal is to help women from all over the world unleash their inner beauty through my collection.  





So lets talk about your journey venturing into your own business. 

Name one of most impactful events that help you start your entrepreneur career? 


Sheena Sujan: One of the most memorable events that helped me start my career as an entrepreneur was literally losing over $6k that my parents' had gifted me after graduating college. I didn't know what I was doing and basically spent every penny of it on useless items that I thought I needed to start a business. After realizing what I had done, I immediately recognized the need of a formal education in business. A few months later, I applied to Northeastern University's executive MBA program and started my journey to become a successful entrepreneur. 






What is your favorite part about being an entrepreneur?


Sheena Sujan: I would have to say the creativity. I love creating products that make women feel good. It's so much fun to take my passion for beauty, fashion and business and turn that into something special. 


What advice would you give a future entrepreneur?

Sheena Sujan: The number one piece of advise I could give any feature entrepreneur is to work hard. My favourite quote is, "dreams don't work unless you do." As an entrepreneur, you have to wake up every single day with a fire in your belly and go out there and hustle! 









Where can my fashion divas and gurus purchase your products?


 Sheena Sujan:  www.sheenasujan.com 



Finally, What does fashion mean to you?


 Sheena Sujan: To me, fashion has always been the art of expression. Fads and trends will come and go, but your personal style, is your personal style. That's what I love about fashion! 





I would like to thank Sheena Sujan for the interview. 
Please be sure to check out Sheena Sujan at www.sheenasujan.com
Twitter: https://twitter.com/SheenaSujan

Photos courtesy of Sheena Sujan

Until Next time
Live,Style,Write
Malanb

Heavy on Fashion Talks to Bernie de Le Cuona, Founder of De Le Cuona

Heavy on Fashion Talks to Bernie de Le Cuona, Founder of De Le Cuona

Hello all my fashion divas and gurus! I am so happy to finally  bring you another great interview with another innovator and designer Bernie de Le Cuona.  Bernie de Le Cuona founded her own namesake line , De Le Cuona,  in 1992 and developed it into the world’s largest own brand linen collection. The De Le Cuona collection is all about great textures and craftsmanship.  With a a strong following with the most admired interior designers and a emerging accessories collection, De Le Cuona is essential line for your home and your closet.  

So without further ado,  Here is Heavy on Fashion talks to Bernie de Le Cuona!







Heavy on Fashion Talks to Bernie de Le Cuona, Founder of De Le Cuona


Heavy on Fashion: Describe de Le Cuona style ?

 Bernie de Le CuonaThe style is masculine with hints of soft detail; it is textural, with subtle traces of my history in Africa. It’s about combinations eg. a magnificent cashmere sheer curtain with raw, gutsy upholstery linen. The colors are muted with pops of unusual hues. The handle is all-important. The elements in each design play different roles in the story they tell, and are made with utmost care and mastery craftsmanship. All fabrics should either be dry like parchment, buttery-soft linen and filigree cashmere or very finely woven wool paisleys with long pile sleek velvets.


Heavy on Fashion: How long does it usually take you to construct a piece? 

 Bernie de Le Cuona:Each piece has its own unique timeframe. It could take weeks, months or years but the ideas happen in an instant.



Heavy on Fashion: Describe the general process you go through to design and realize a piece. 

 Bernie de Le Cuona:First the idea, then the yarn, then pencil and paper and--when I am at my most creative-- work in conjunction with a mill to weave and color. Finally, loads of sample-checking: everything from examining the weave, color and consistency to Martindale tests, light fastness tests and pattern matching. When applicable, certain pieces call for simple tests like making a cushion and sitting on it for a few months to test durability.


Heavy on Fashion: Where can readers buy your items?  

 Bernie de Le CuonaWe have distribution worldwide and two showrooms in London and one in New York.





Heavy on Fashion: What are some of your favorite clothing stores/catalogs/websites? 

 Bernie de Le Cuona:Stores Aspesi in Milan, Browns in London, Anthropology in New York, Toguna in Johannesburg, Ventilo in Paris. I don't much like catalogs but of course in an emergency Net a Porter website.

Heavy on Fashion: What do you hope to have achieved in the industry, 10 years from now? 

 Bernie de Le Cuona:I would like to keep reinventing de Le Cuona...

Heavy on Fashion:  Finally, What does fashion & style mean to you? 

 Bernie de Le Cuona:Fashion is fun and flippant, style is something we all strive for and only few master. 


I would like to thank Bermie de le Cuona for the interview.Please be sure to check out the De Le Cuona collection at http://www.delecuona.co.uk

Also check out De le Cuona online on

Heavy on Fashion talks to Head designer of Cindy and Johnny - Saba Juneja

Hello all my fashion divas and gurus! I am so happy to bring you another exclusive interview with a great independent fashion designer.  Saba Juneja is the head designer of the fashion collection Cindy + Johnny. Cindy + Johnny started in March 2013 under Saba Juneja direction. Cindy + Johnny is a great comtemporary line filled with classic pieces. Cindy + Johnny is all about fashion and not trends. 

Without further ado, Here is Heavy on Fashion talks to Cindy + Johnny!




photo courtesy of Cindy and Johnny


How did Cindy and Johnny come to be?

Saba Juneja: Kim Yu, the President & Founder of the company, has done private label manufacturing for years and always wanted to create an in-house label to reflect our design sensibility and quality standards. The names Cindy and Johnny are actually his children’s names.



When did you realize you wanted to become a fashion designer?

Saba Juneja: I was always interested in fashion and sewing when I was growing up but I didn’t think I would ever be able to actually become a designer, because my parents and teachers always suggested more stable careers. I was always a good student but I never cared about any of my academic subjects. Then I went to a two week pre-college program in high school where I got a small taste of what designing a collection would entail. It was the first time that I really enjoyed all the hard work that was required for a good result, and that’s when I decided that fashion design was for me.





What was the first article of clothing you ever designed?

Saba Juneja: I’ve been sketching and making clothes since I was a little kid, so the first piece I remember designing was this pink wrap dress that I hand sewed from some leftover fabric of my moms. I’m sure it was terrible but my parents told me it looked great!


How long have you worked as a designer?

Saba Juneja: I graduated from Parsons the New School for Design in 2008, and I’ve been working as a designer ever since! I’ve had various roles at small and large companies, but Cindy + Johnny is the first position I’ve had where all the design responsibility was mine.


photo courtesy of Cindy and Johnny 


Describe the Cindy and Johnny woman?

Saba Juneja: The Cindy + Johnny woman is sophisticated and fashionable, but doesn’t get too stuck in following trends. She’s smart and ambitious but still has a busy social life. I want the line to have a range of options so she has casual pieces for the weekend, smart pieces for work, and dressy pieces for parties.

What makes Cindy and Johnny different from other womenswear lines?

Saba Juneja: I try to make sure our collections aren’t so trend heavy that you look dated within a year. We spend a LOT of time reviewing fabrics and going through fittings to make sure that our garments have a level of quality that will last our customers for years. Of course you can find high quality clothing in the luxury designer market, but it’s not easy to find at our contemporary price point.




What are your favorite colors to work with and why?

Saba Juneja: I love working with really bright, saturated colors, which is funny because I all I wear is black and grey! But I’m trying to branch out, and I’m definitely looking forward to wearing some of our bold Spring & Summer colors once the weather warms up.

Where can readers find out more about you and your work?

Saba Juneja: They can follow us on social media and see all kinds of behind-the-scenes work. Our Pinterest is full of print designs, fashion editorials, and street style that I use as inspiration to develop upcoming collections. Our Instagram shows my steps as the designer in developing each season. And of course, we have tons of great photos and promotions we post to our Facebook and Twitter!


photo courtesy of Cindy and Johnny 


Who do you think is the most stylish person around?


Saba Juneja: Tilda Swinton comes to mind whenever I think about true style, because she is always true to her own nature and isn’t afraid to be bold and expressive in her fashion choices. Great style always reflects confidence and I think she is a prime example of that.


If they had the chance to dress anyone who would it be?

Saba Juneja: I would love to dress Dakota and Elle Fanning. Both actors have so much talent and style, and I think they would be a perfect representation of the Cindy + Johnny woman. They seem to have maturity uncommon to their ages, but they come across as so youthful and fresh! That balance would perfectly mirror the design sensibility we have at Cindy + Johnny.


photo courtesy of Cindy and Johnny 



What do you hope to have achieved in the industry, 10 years from now?


Saba Juneja: I hope to continue growing the Cindy + Johnny brand and also develop some side projects of my own personal work.




Finally, what does fashion mean to you?

Saba Juneja: Fashion to me is really just a form of expression. It’s using your clothes to convey something about yourself, an emotion or a character. Design is so subjective and personal that anyone can take a garment and interpret it in different ways to represent themselves.

I would like to thank Head designer of Cindy and Johnny - Saba Juneja and the lovelies at Cindy and Johnny. 

Please be sure to check out all that Cindy and Johnny has to offer at 
Cindy and Johnny - http://www.cindyjohnny.com/
Facebook - https://www.facebook.com/CindyJohnnyNY
Twitter - https://twitter.com/CindyJohnnySHOP
Instagram - http://instagram.com/cindyjohnnyshop