Hello, all my fashion divas and gurus! I am happy to introduce to C.E.O Sylvia Russell of PUCKER'D Cosmetic. Sylvia Russell has been working in entertainment and with celebrities for over 25 years. She was the key makeup artist for the Tampa Bay cheerleaders and worked on various celebrities, ranging from Hulk Hogan and family to foodie Adam Richman and HSN show hosts. Russell has been a beauty and lifestyle expert host for 10 years in Tampa at WFLA, Channel 8 @ The Daytime Show and Channel 10 @studio10. She has also worked for NBC Dateline, TLC Network, The Travel Channel and has been an educator in the classroom for top beauty companies, as well as owned and managed salon startups. Russell founded the business in August 2017 in St. Petersburg Florida and is a proud mother of 3.Read More
Hello, all my fashion divas and gurus! I am so excited finally to bring you an interview with the Creator of Club Rapunzel, Monique Woodland. In this interview, Monique talks about how she started her business, the beauty and hair industry, and how her personal hair journey started it all.Read More
Hello, all my fashion divas and gurus! I am back with a fabulous interview. Today, I had the chance to talk to the creator of Vuliwear, Dionne Ellison. Vuliwear comes from the word “Vuli” means autumn, shade in Swahili. I was capitated by the style yet simplicity of these gorgeous shades. I mean we all know the designer line but I feel that we all need a breath of fresh air in the eyewear world and Vuliwear is bringing it.
So, with further ado, here is HeavyonFashion Talk to Dionne Ellison of VuliwearRead More
Heavy on Fashion: Tell me a little about yourself. Where are you from? What's your educational background? What do you like to do in your free time besides being an entrepreneur?
Iyala Anne: I was born and raised in New York City, where I grew up as a very creative child. In my spare time, I enjoy attending a ballet class, practicing yoga, painting, singing and writing songs.
Heavy on Fashion: So let's talk about the Ane Amour collection. How did it start?
Iyala Anne: I put off venturing into the designer fashion industry for quite some time, due to its’ reputation of being cut-throat and superficial. Against that notion, though, I always found myself coming back. There’s a passion for design and a vision I had for myself that I couldn’t continue to ignore.
Heavy on Fashion: What makes Ane Amour unique from other lines in the industry?
Iyala Anne: On numerous occasions, I’ve found myself ahead of the times; creating looks and garments that trend years later. I’ve had a lot of people ask me “where did you get that?” [what I was wearing], and usually it was something that I had made.
Heavy on Fashion: How would you define the style your line exemplifies?
Iyala Anne: A unique and trendsetting look, providing women with a sense of confidence and expression. They are fashion forward, out of the ordinary designs.
Heavy on Fashion: Where do you get your inspiration for the Ane Amour collection?
Iyala Anne:I get inspiration from fabrics, shapes and patterns in nature, music, and movement like dance.
Heavy on Fashion: What do you hope to have achieved in the industry, 10 years from now?
Iyala Anne: I want to be part of the movement towards fashion that is made ethically. I also want to be part of the industry that exemplifies artistic depth and knowledge to help convey a meaning and relatable experience behind the image or the fabric.
Heavy on Fashion: So let's talk about your journey venturing into your own business.
Iyala Anne: I remember being quite young and sewing up designs that years later were all the rage. I always wanted to create clothing for the sheer joy of making ideas and visions into reality. In 2012, I made my first small collection at home. It was called Sewn Stories. I then took up pattern making classes, and a year later I finally said to my teacher, “I think it’s time to start my own line. You can make the patterns.” Within the next two years, I got my first collection produced in limited quality, created a logo and a website. Now almost three years later, here we are!
Heavy on Fashion: Name one of most impactful events that help you start your entrepreneur career?
Iyala Anne: I think just growing up in New York and being around such a diverse population really had the greatest impact on my career. My eyes and imagination were opened to so many different ideas and aesthetics to feed off of. I’m also lucky to have a family who was always supportive of me choosing my own way.
Heavy on Fashion: What is your favorite part about being an entrepreneur?
Iyala Anne:My favorite part is the independence and the ability to make decisions that I can stand behind completely.
Heavy on Fashion: What advice would your give a future entrepreneur?
Iyala Anne:My advice would be to never give up on your vision. Find creative ways to move past obstacles rather than giving up.
Heavy on Fashion: Finally, what does fashion mean to you?
Iyala Anne:Fashion represents artwork for the body. Fashion is a tangible expression of the innermost nuances of your personality, emotions, and moods.
Heavy on Fashion:Where can my fashion divas and gurus purchase your products?
Iyala Anne: Ane Amour’s website is http://www.aneamour.com
I would like to thank Iyala Anne of Ane Amour for the interview
Hello, all my divas and gurus! I am so happy to bring you another exclusive interview. This time, I had the chance to chat with one of the hottest fashion design duos in the industry, The Blonds.Read More
Hello, all my foodie divas and gurus! Today, I had the chance to interview the owner of Confections of a Rockstar, Kimmee Masi. If you haven't been to Confections of A Rockstar in Asbury Park, go today!Read More
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Hello all my Fashion divas! I am so happy to bring you a exclusive interview with Diane Carleton, creative director and designer of FIGI Jeans. FIGI Jeans inspired by contemporary artists including, John Rossi. I loved the use of unconventional patterns and colors to make this jean collection not only unique but also stylish.
So without further Ado, Here is Heavy on Fashion Talks to Diane Carleton of FIGI Jeans
Diane Carleton: I’m not sure if my favorite part is choosing fabrics or sketching new designs, but it is one of these. My least part is reviewing spec (specification) packages for errors. Each season a designer creates for each design that will be made into a sample a package that tells exactly how it will be made with measurements, instructions on how to sew it, list of all materials and sketches. These are very detailed. Prior to sending them off to have samples made you must proofread which can be tedious.
|Photo Courtesy of FIGI Jeans|
Diane Carleton: Be true to your aesthetics. What you have to offer is different than every other designer, so design what you think is right for your customer.
|Photo Courtesy of FIGI Jeans|
How has the art world influence the FIGI brand?
I would like to thank Diane Carleton, creative director and designer of FIGI Jeans, for the interview.
Please be sure to check out FIGI Jeans at
and FIGI Jeans on FB and twitter