Heavy On Fashion Talks to Sylvia Russell of PUCKER'D Cosmetics

Hello, all my fashion divas and gurus! I am happy to introduce to C.E.O Sylvia Russell of PUCKER'D Cosmetic. Sylvia Russell has been working in entertainment and with celebrities for over 25 years. She was the key makeup artist for the Tampa Bay cheerleaders and worked on various celebrities, ranging from Hulk Hogan and family to foodie Adam Richman and HSN show hosts. Russell has been a beauty and lifestyle expert host for 10 years in Tampa at WFLA, Channel 8 @ The Daytime Show and Channel 10 @studio10. She has also worked for NBC Dateline, TLC Network, The Travel Channel and has been an educator in the classroom for top beauty companies, as well as owned and managed salon startups. Russell founded the business in August 2017 in St. Petersburg Florida and is a proud mother of 3.

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HeavyonFashion Talks to Dionne Ellison of Vuliwear

Hello, all my fashion divas and gurus! I am back with a fabulous interview. Today,  I had the chance to talk to the creator of Vuliwear, Dionne Ellison. Vuliwear comes from the word “Vuli” means autumn, shade in Swahili.  I was capitated by the style yet simplicity of these gorgeous shades. I mean we all know the designer line but I feel that we all need a breath of fresh air in the eyewear world and Vuliwear is bringing it. 

So, with further ado, here is HeavyonFashion Talk to Dionne Ellison of Vuliwear

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Heavy on Fashion talks to Vivienne Pash


Hello, all my divas and gurus! I am so happy to bring you another fabulous interview with fashion designer Vivienne Pash. Vivienne Pash is a Jamaican born, NY designer.



Hello, all my divas and gurus! I am so happy to bring you another fabulous interview with fashion designer Vivienne Pash. Vivienne Pash is a Jamaican born, NY designer.
 

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Heavy on Fashion Talks Kimmee Masi, Owner of Confections of A Rockstar

Hello, all my foodie divas and gurus! Today, I had the chance to interview the owner of Confections of a Rockstar, Kimmee Masi. If you haven't been to Confections of A Rockstar in Asbury Park, go today! 

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Heavy on Fashion talks to Lily and Eve

Hello all my fashion divas and gurus! I am so happy to interview another great company, Lily and Eve!  Lily and Eve was started by three sisters Maria, Mia and Tanya. Lily and Eve is an ode to their grandmothers, Lily and Eve and their upbring in the Southern Philippines.  I love the vibrant colors and fabulous mission behind the brand, which is to bring women together and bring them back to their roots of diverse origins.

I also love that they are fellow Jersey Shore girls. 

So without Further Ado, Here is Heavy on Fashion talks to Lily and Eve






Tell me a little about yourself. Where are you from? What's your educational background? 

I was born in the Philippines but raised in Jersey, exit 9 - I see you're from The Shore! I actually have a degree in Telecommunications Management so I'm a daydreaming project manager in the daytime and get busy when I get home. 



How did Lily and Eve come to be?

Lily and Eve consists of 3 sisters. We grew up in the States so this is our way of appreciating and holding on to our identity and culture. The style of jewelry is inspired by the indigenous tribes of the Southern Philippines with their beading and bright colors. The cloth we use for the oversized clutch purses are traditional tribal clothing. When a friend or relative comes to visit, we always request accessories only because it's nothing that's available here. Every time we wear the accessories we always get compliments. We were lounging in South Beach when we realized maybe we should stop hording all these goodness for ourselves and open it for everyone. 




When did you realize you wanted to become a jewelry designer? 

I wanted something more than what is being offered. I usually dress in monotone and what a fun way to stand out by accessorizing in bold colors and pieces.





What is your favorite part about being a jewelrydesigner? What is your least favorite part about being a designer?

My favorite part is coming up with unexpected colors to come together and/or designing something that I'm not such a big fan of but everyone loves or designing something that I really like but not everyone feels it - It plays with my emotions sometimes. It makes me wonder if I have bad taste?? My least favorite part is when a design just doesn't work! I recently tried to make these beaded French knot stud earrings and they were just too heavy. I have to find another way to make it work. It's frustrating but I have to find another way.



What was the first article of jewelry you ever designed?

The first ever accessory I created were these bangles made of twigs. Some where braided others were intertwined all were secured using twist ties from the grocery store. I thought I was so cool. I even painted them gold. 




What do you like best about designing jewelry? 

I don't consider myself a jewelry designer, I'd like to expand and say I'm an accessories designer. The best part of being an accessories designer is having successful "accidents". I say accident because I also sew purses. These purses were an afterthought - not part of the plan at all! I decided to make them to add variety to the line. The Lily and Eve oversized clutch purses are our most popular item. 




What advice would you give any budding designers? 

Be consistent and determined - business is slow when you first start but don't give up! Set goals - it doesn't have to be huge goals but make sure you work towards that goal. Last year, we set a goal to do 1 show a month. Not only did we reach that goal but we superseded it averaging 3 shows a month. It was TIRING but definitely fulfilling. Most of all, don't forget to have fun - it's all about balance.



How has the art world influenced the Lily and Evebrand?

Art, to me, plays on feelings and emotions. I especially like Roy Lichtenstein because his work challenges "tradition". I also like the surrealist painter Salvador Dali. Both of their works are bold, thoughtful, and memorable. Those are the qualities I want to exude with the Lily and Eve brand. 




Describe the Lily and Eve woman?

Lily and Eve is an ode to my grandmothers so it should be fitting to say that the Lily and Eve woman embraces her roots. She radiates style and grace. She is fearless who stands up for what she believes in and looking good while doing so. 


If you had the chance to dress *anyone* who would it be.. who do you think is the most stylish person around?

Hands down, the awesome Iris Apfel -SERIOUS heart eyes! I love how she does not conform at all. I love how she puts everything on but still looks cohesive. I can go on and on -  I really admire this woman's fashion and style!





Where do you see Lily and Eve in 10 years?

I would love for Lily and Eve to get the recognition as a respected company not just for jewelry but an accessories house with a women's and men's line. 


What does fashion mean to you?

Our company motto is Believe in Bold so fashion, to me, is about emotion and having the confidence to stand out and express yourself. 


I would like to thank the creators at Lily and Eve for the interview
You can check out the entire Lily and Eve line at http://www.lilyandeve.net/

(All photos courtesy of Lily and Eve)

Heavy on Fashion talks to The Creators of Préparatoire Clothing



Hello all my fashion divas and gurus! I am so happy to have the chance to interview the fabulous ladies behind The Creators of Préparatoire Clothing. Bernadette Jeudy, Darnie Tranquille, and Roxanne Walton started a fabulous fashion line geared towards boys with a great sense of style. From fabulous tailored jackets to expressive color tones pants, Préparatoire is a great way for your mini fashion gurus to look his best on any occasion.
So without further ado, Here is Heavy on Fashion talks to The Creators of Préparatoire Clothing!





Tell me a little about yourself. Where are you from? What's your educational background? 
As a partnership of three people, we have a vast background. Bernadette Jeudy, CEO, is from Haiti with a background in Real Estate and Corporate Finance. She has a BA in Business Management and a Master’s in Organizational Leadership Management.  Darnie Tranquille, VP of Marketing, is also from Haiti but grew up in the states. Her background is in product/brand management and human relations. Darnie has her BA in Business Administration with a Master’s in Business Administration. As the VP of Marketing, Darnie brings in a wealth of experience to assist with the marketing function of the business. Roxanne Walton, from Jamaica, is the creative Director with a BA in Fashion Design.  Her background is in Fashion Design.



How did Préparatoire come to be?

Bernadette: I went to shop for an outfit for a special event for my 7 year old nephew. I had to go to three different stores to find one complete outfit. This experience took me back to the old days (of young boys dressing up in tailored pieces; I noticed there was a lack of options of quality and fashionable clothing available for boys. That is when I decided to come up with a clothing line for boys from 3 to 10.



When did you realize you wanted to become a fashion designer? 
Bernadette:  I was very curious as a child and had an inquisitive mind. I loved to write stories and always loved fashion. Ever since I was a young girl, I always took risk with fashion. I played with colors to come up with my most interesting outfits. I never followed the norm, I had my own style that made people stare (whether positive or negative); I owned my style and was true to my own creativity. I don’t keep up with trends; I wear what looks good on my body! The idea of Préparatoire came to mind when I went shopping for an outfit for my nephew

Roxanne: ­­­As a child I was always very creative. Designing was something that came to me naturally which in turn allowed for the development of this passion and drive I have for fashion design today. I was an extreme introvert and the innate abilities that I possessed became my outlet for which I expressed myself. Never having much as a child I became very resourceful when designing/creating: from cardboard box sandals to paper napkin Barbie doll dresses.  That way of thinking has not left me to this day: I can turn a tasteless piece of upholstery fabric into a one-of-a-kind high fashion coat.

Darnie: Ever since college, I had been putting fashion shows together and had invested time in the fashion world but I didn’t think of starting a boys’ line until Bernadette called me to discuss the possibilities of creating one together.

What is your favorite part about being a fashion designer? What is your least favorite part about being a designer?
Bernadette: My favorite part is seeing the sketches come alive! The exorbitant cost of putting a line together is my least favorite part.
Darnie: My favorite part is seeing the many styles and designs that are created in the line for each season.  The collaboration of creativity is amazing. Actually, I don’t have a least favorite. I enjoy the daily challenges which encourage me to strive even more.
Roxanne: I enjoy the whole experience from sketching to creating the whole line.
What was the first article of clothing you ever designed?

We collaborated and came up with lots of pieces (shirts, pants, ties, shorts, etc.) and from those pieces; we added unique features to them to create the actual pieces. Our favorite piece is the Tyler Offset Wool Coat.




What do you like best about designing clothes?
We enjoy that we all have unique creative thoughts that we can add to each piece to form the collection.

What advice would you give any budding designers?  
“Work as a team and persevere to make it work in the industry.”
Describe the Préparatoire boy?
He is between the ages of 3 to 10 year old. He is a little charismatic boy, who is discovering his sense of style.  He's a young man who is sharp; he wears soft blush colours pairing solid fabric. He is happy about dressing up, and he is always ready for whatever the occasion; whether the park, school or a black tie function with his parents. He cannot be called vintage or new age, because Préparatoire boy wears what every boy of every decade should wear. He appears confident, approachable and very happy!


If you had the chance to dress *anyone* who would it be.. Who do you think is the most stylish person around?
Bernadette: I find Victoria Beckham very stylish; however, since this is a children line, I would love to dress Kiyan Carmelo Anthony. He will look great in Préparatoire!

 I would like to thank the lovelies at Préparatoire for their time and the fabulous interview.

Check out more from Préparatoire at http://www.preparatoireusa.com/

(Photos Courtesy of Préparatoire) 


Heavy on Fashion Talks to Diane Carleton of FIGI Jeans

Photo Courtesy of FIGI Jeans 

Hello all my Fashion divas! I am so happy to bring you a exclusive interview with Diane Carleton, creative director and designer of FIGI Jeans. FIGI Jeans inspired by contemporary artists including, John Rossi. I loved the use of unconventional patterns and colors to make this jean collection not only unique but also stylish.

So without further Ado, Here is  Heavy on Fashion Talks to Diane Carleton of FIGI Jeans 




Tell me a little about yourself. Where are you from? What's your educational background? 
Diane Carleton: I grew up in a small town near Saratoga Springs, NY, which is on the Vermont border. I graduated from the Fashion Institute of Technology in Manhattan with a degree in Fashion Design and a B.S. in Apparel Production Management.

How did FIGI come to be? 
Diane Carleton: It was an idea born out of wanting to help a particular artist, John Rossi, continue to create art by finding another revenue source. John’s artwork which frequently incorporated parts of clothing, particularly jean panels, led to the idea of a collaboration with Art + Fashion. Since I have an extensive background in denim, I was contacted and with further dialogue we decided we would like to broaden the opportunity for more contemporary artist.

Photo Courtesy of FIGI Jeans 

When did you realize you wanted to become a fashion designer? 
Diane Carleton:  Since I was young I was drawn to a career in an art field. When I was very young I thought I would become an architect but around fifteen I decided it was fashion design that really appealed to me and never looked back.

What is your favorite part about being a fashion designer? What is your least favorite part about being a designer? 

Diane Carleton: I’m not sure if my favorite part is choosing fabrics or sketching new designs, but it is one of these. My least part is reviewing spec (specification) packages for errors. Each season a designer creates for each design that will be made into a sample a package that tells exactly how it will be made with measurements, instructions on how to sew it, list of all materials and sketches. These are very detailed. Prior to sending them off to have samples made you must proofread which can be tedious.

Photo Courtesy of FIGI Jeans 
What was the first article of clothing you ever designed? 

Diane Carleton: When I was a young girl, I would play with my younger sister, Elaine, a game of designing evening gowns in our heads. We would say I’m wearing this and describe it in detail. The first design I actually made was a dress at F.I.T. where we had to take some pretty unattractive fabric and try to make something good out of it.



What do you like best about designing clothes?
Diane Carleton: I love to create new designs and can do it almost endlessly. What do you dislike about designing clothes? I worry about our resources and would like to make clothes that people would wear longer.


What advise would you give any budding designers? 

Diane Carleton: Be true to your aesthetics. What you have to offer is different than every other designer, so design what you think is right for your customer.

Photo Courtesy of FIGI Jeans 

How has the art world influence the FIGI brand? 
Diane Carleton: The influence is heavy as almost every piece is derived from current artwork of a contemporary artist. I start the design process by sitting in an artist studio viewing hundreds of works of art. Do you see a collaboration with any artist in the future? I do and have a few artist that I am considering for another collection.

Describe the FIGI woman? 
Diane Carleton: The FIGI woman engages in the world expressively through creative, inquisitive and compassionate avenues. She supports others in their expression through their art, as well.

If they had the chance to dress *anyone* who would it be.. who do they think is the most stylish person around?
Diane Carleton: I find this to be a different person each day. I discover the most stylish person while browsing in an art gallery or at a local café.

Photo Courtesy of FIGI Jeans 


Where do you see Figi jeans in 10 years? 
Diane Carleton: In 10 years, we imagine FIGI Jeans to be a lifestyle brand that has expanded the product line and created a revenue stream for dozens of contemporary artist. We see FIGI Jeans giving an opportunity to connect artist with patrons creating a beautiful relationship.

Finally, What does fashion mean to you? 
Diane Carleton: Fashion is an opportunity to express one’s self. I find this very joyful and hope to pay it forward.


I would like to thank Diane Carleton, creative director and designer of FIGI Jeans, for the interview.
Please be sure to check out FIGI Jeans at 
http://www.figijeans.com/
and FIGI Jeans on FB and twitter 
Facebook: https://www.facebook.com/figijeans
Twitter: https://twitter.com/figijeans

P.S: Use the code HeavyonFashion and get 40% off your order at www.shopfigijeans.com.

Heavy on fashion talks to Aurelia Garza




Hello all my fashion divas and gurus! It is me, Malanb bring you something new and fresh. Today, I had the chance to talk to a fabulous designers Aurelia Garza. The Aurelia Garza collection is made with the finest untreated Italian leather and all of the hardware is carefully dipped in 10k gold. Yes, Gold! All materials are imported and manufactured in New York City, which is fantastic. The collection oozes class! 


You guys already know that I love to interview the hottest new designers in the industry. It is my pleasure to introduce you to Aurelia Garza!

So without further ado, here is 
Heavy on fashion talks to Aurelia Garza





Tell me a little about yourself. Where are you from? 

That is kind of a hard question for me. I spent my childhood in the Northeast of Mexico and my teenage years in South Texas. I feel Mexican and Texan at the same time. We live in such a globalized world that the place you are born, growth up, and live are not necessarily related to your ethnicity.



Tell us about your interior design career. How was the transition from interior designer to fashion designer? Similarities did you find between the two industries? How do they differ?

Interior design and fashion are both about communicating ideas non verbally.  As an interior designer or fashion designer I have to create a concept to communicate an idea visually so that my designs are strong and meaningful. Both industries are very visual; it’s all about creating an interesting design by playing with colors, shapes, scale, symmetry, materials and so on. The main difference between interior design and fashion design is obvious: one industry focus on designing spaces and the other one on clothes and accessories, but the design process is the same.







I see that gold has a huge influence on the Aurelia Garza collection. Would you consider gold as your signature color, if so why? 

Yes, gold is the signature color of the brand. ‘Aurelia’ means gold in Latin and I wanted to link all the bags back to the brand, not just by adding a logo or a label but with a choice of color.


 I love the reversible tote bag from the Aurelia Garza collection, how did this concept come to be? 

I got the idea by going through my own personal bag collection! I’m always over packing and switching bags by my mood and look. It seemed odd to me that most handbags lack versatility beyond their design so I wanted to create a bag that you could transform into another bag. A bag that you can take anywhere and if it doesn't go with your next outfit, you could easily change its appearance.




Describe the Aurelia Garza woman? What Fashion icon do you feel best encompasses the brand? 

The Aurelia Garza woman is always on the go and she is always ready and prepared for her next challenge. She is good at adapting to her environment while remaining looking polished and glamorous. That's why I feel the reversible tote bag captures the essence of the brand.

I have always admired Emma Watson. She is smart, classy, educated, sophisticated, joyful, and she wants make a difference in the world. Young women like her are who I imagine wearing my bags.


What do you hope to have achieved in the industry, 10 years from now? 

I hope to establish my brand as one of the top brands for luxury leather goods made in the U.S. I’m working with the finest materials to ensure that luxury and practicality remains important to the brand.




 Will you be expanding the Aurelia Garza collection? 

Definitely, I am currently working on new designs and styles for the nest few upcoming seasons. Right now we have four amazing styles with a vast color array to choose from. In the near future I will definitely be introducing more designs for the collection.



What advice would you give a budding designer in the industry? 

Creativity and passion will keep you moving every day! You need to be able to motivate yourself against any and all obstacles. Nothing is easy, but the journey is the best part. The hardest parts are what will help you decide on whether you made the right decision or not.


What would you consider the best lesson you have learned from being in the fashion industry? 

Every day I am learning something new! I think the most important thing to do in any industry is to learn as much as you can about the industry you are in, network with people in your industry, give your best, and to not give up. It’s okay to not know everything in the beginning because you’re still learning. It’s your mistakes that will help pave the way.


Where can all my fashion divas and gurus check out Aurelia Garza collection? 

They can check out the collection at www.aureliagarza.com





 Finally, what does fashion mean to you


To me, Fashion is about expressing yourself. It’s a form of shaping yourself and having a limitless amount of fun along the way.


I would like to thank Aurelia Garza for her time and the chance to interview about the collection.
Please be sure to check out Aurelia Garza at
Website: http://www.aureliagarza.com/
Twitter: https://twitter.com/aureliagarzany
Facebook: https://www.facebook.com/pages/Aurelia-Garza/
Instagram: https://instagram.com/aureliagarzany/

Until Next Time
Live,Style,Write
Malanb

Photo courtesy of Aurelia Garza