Heavy on fashion talks to Alexis Dawn Geller of Roxhouse


Hello all my fashion divas and gurus! I am so happy to bring you all a great jewelry designer from Florida, Alexis Dawn Geller. Alexis Dawn Geller is the founder/lead designer for ROXHOUSE, a creative and unique jewelry line which uses precious stones with symbolic meaning. 

So without further ado, Here is Heavy on fashion talks to Alexis Dawn Geller of Roxhouse !




photos courtesy of  Alexis Dawn Geller of Roxhouse


Where are you from? 

I was born and raised in Ft Lauderdale until I moved to South Beach 4 years ago.

What led you to start your own business/brand Roxhouse?
When did you realize you wanted be a jewelry designer?

Roxhouse began way before I even decided to turn it into a business. For many years now, I would brand, see a color, a stone or a specific chain and my mind would fill in the blanks around it, creating a unique vision of the perfect piece of jewelry. It began to happen so often, I soon had a very large amount of inventory filling up my house. Shortly later friend after friend would request a custom made piece for themselves or for a gift.  I was so honored with these requests that I put a great deal of energy into designing something people would be proud to wear. I then realized if I could turn this passion of mine into a business, I would be honored, proud, and fulfilling other’s requests on the daily.



How did Roxhouse come to be? How did you come up with the name Roxhouse?

I put much thought into the name ROXHOUSE. I wanted to find a name that would encompass the main theme of my line which is stones, hence ROX (rocks). ROXHOUSE sounds like a powerhouse and feels like an energy source when I say it aloud. To me it is not only a name and a noun, but also an adjective.

Describe the Roxhouse client. What celebrity or icon do you see modeling the Roxhouse style?

The ROXHOUSE client is literally anyone that has la little but of spunk, swag or someone that is looking for something that will ever so slightly set them apart from others. The measure of funk varies from piece to piece. It is for someone looking for that statement necklace that will tell a little bit about who they are without saying a word. It is fitting for the most feminine female and the edgier chick.  It is for the t-shirt wearing guy that never really felt comfortable rocking jewelry as well as the guy looking to add to his arm party of 3 other bracelets.

I know Rihanna would love ROXHOUSE. Lenny Kravitz would be ideal as well. Honestly, any individual, celebrity or not, that is looking to push style boundaries just a drop, would be perfect.


photos courtesy of  Alexis Dawn Geller of Roxhouse



Where do you see Roxhouse in the next 5 years?

I see ROXHOUSE being a word most people are familiar with. I see it being sold in higher end retail stores and I see it being the ‘go-to’ accessory for any occasion. I would love to do more collaborations with clothing designers and/or celebs looking to explore their fashion outlet.

Where can my fashion divas and gurus check and buy Roxhouse?

ROXHOUSE.com is the easiest way to purchase a piece. SOFi Salon also carries a wide range of items as well as Blush Boutique.


What advice would you give a budding jewelry designer?

I would tell a budding jewelry designer to find inspiration and ideas in everything. I would suggest sitting down with tools and materials and just seeing what happens. There have plenty of days where I have tried to create a specific design but then my vision starts to change and something even cooler, more unique and more fitting then I ever imagined is developed.


photos courtesy of  Alexis Dawn Geller of Roxhouse



Finally, what does fashion mean to you?

To me, Fashion simply means expression. It can be a slight expression or extreme. It can be clear and deliberate or soft and delicate. It is a form of expression that is understood among all languages and cultures. It is one’s shield between a person and the world while simultaneously being inviting and introducing exactly who we are. It should be embraced, accepted, and encouraged.


Find your fashion.


You can check out Roxhouse at 
and also on


Until Next Time
Live,Style,Write
Malanb

Heavy on Fashion Talks to Najla Burt Creator of Dur Doux

Najla Burt Creator of Dur Doux
Photo Curtesy of Dur Doux

Hello all my fashion divas and gurus! I am so happy to bring you another exclusive interview of with a great talent in the fashion industry, Najla Burt of Dur Doux. Najla Burt  is a graduate of Parsons the New School for Design with a degree in Fashion Design. With a degree from the prestigous Parsons, Najla develop a hot new collection called Dur Doux.  Dur Doux is a NY based Womens Ready To Wear brand full of wearable yet avant-garde piece. I love the mixture of hard and soft textures with dymantic use of pattern textiles. 

Dur Doux is full of great looks and serious style, so I am so happy to bring you
Heavy on fashion talks to Najla Burt of Dur Doux



Dur Doux’s latest collection, SSR15 / Urban Biota
Photo courtesy of Dur Doux


What was the first article of clothing you ever designed?

Najla Burt Creator of Dur Doux:The first article of clothing I ever designed was a cerulean blue princess dress.

When did you realize you wanted to become a fashion designer?

Najla Burt Creator of Dur Doux: I realized I wanted to become a fashion designer when I took an illustration class while working in Washington, DC. My instructor was so inspiring and he allowed me to explore different techniques in illustration. I thought at that moment, I want to translate my illustrations into real garments that women can wear. I want to see my ideas really come to life.


Dur Doux’s latest collection, SSR15 / Urban Biota 
Photo courtesy of Dur Doux


Where do you get your inspiration?

Najla Burt Creator of Dur Doux:My inspiration for my collection comes from films, art and the different countries I visit around the world.


How long does it usually take you to construct a piece?

Najla Burt Creator of Dur Doux:It usually takes one week to create a simple top and usually two weeks for complicated garments like blazers and coats. 


Dur Doux’s latest collection, SSR15 / Urban Biota 
Photo courtesy of Dur Doux


What are some of your proudest accomplishments as a designer?


Najla Burt Creator of Dur Doux: Some of my proudest accomplishments as a designer happened when my label was featured in British Vogue and British Elle Magazine. My second proudest accomplishment as a designer is the day I completed my first collection, Dark Fiction. After working for other famous designers, and deciding I wanted my own label it was remarkable to me that I had actually launched my first collection and it was so well received. 


Dur Doux’s latest collection, SSR15 / Urban Biota 
Photo courtesy of Dur Doux


What matters to you most as a fashion designer?

Najla Burt Creator of Dur Doux: What matters to me most as a designer is to create clothing that makes a woman feel strong, empowered and sexy all at the same time. I feel women have so many roles in life such as a mother, a wife, an executive, etc. I want my clothing to allow a woman to feel that she can be anything she chooses at any given moment.



If they had the chance to dress *anyone* who would it be.. who do they think is the most stylish person around?

Najla Burt Creator of Dur Doux: If I could dress anyone in the world it would be Rhianna! Rhianna thinks Posh Spice is very stylish!


Dur Doux’s latest collection, SSR15 / Urban Biota 
Photo courtesy of Dur Doux



Describe the Dur Doux woman?

Najla Burt Creator of Dur Doux: The typical Dur Doux woman is self-aware and has a discerning appetite for fashion. She constantly seeks to uncover and wear fresh designs and has an insatiable demand for exciting new fashion looks that build her personal brand and distinguishes her in a highly competitive social and work environment.  She is into buying clothes that make her feel pretty and flatter her body. 

She stays true to her own style and seeks well-constructed clothing that has interesting fabrications and details. When she goes shopping brands must fit her look, rather than the other way around. She enjoys mixing expensive brand name pieces with affordable clothing.  She loves beautiful, hip shoes and is always beautifully accessorized, whether it is a great bag or jewelry. She will never wear a total look from a designer. She prefers to mix and match and be creative.  She is a Dur Doux woman willing to take risks in her clothing choices in a sophisticated way.



Dur Doux’s latest collection, SSR15 / Urban Biota 
Photo courtesy of Dur Doux


Where can readers find out more about you and your work?

Najla Burt Creator of Dur Doux: Readers can visit my website at www.durdoux.com to find out more about me and my work.




Finally, What does fashion mean to you?

Najla Burt Creator of Dur Doux: Fashion should be an outlet of expression. It should allow you to be anything you want at any given moment, whether that is audacious, or jaw-dropping. Overall fashion should allow you to always remain true to yourself.  


I would like to thank Najla Burt Creator of Dur Doux for this exclusive interview
Be sure to check out the Dur Doux collection at http://www.durdoux.com/
Twitter: https://twitter.com/durdoux
Facebook: https://www.facebook.com/DurDoux

Until Next Time
Live, Style, Write
Malanb