Hello all my fashion divas and gurus! As you know, I am all for fabulous beauty products. Well today I am happy that I had the chance to chat with the creator of 10th studio, Courtney Haley. Courtney started a truly innovative company that showcases great beauty products from all over the world to the United States! As you all know, I love checking out what is new, fab, and full of quality. 10th studio is bring all those things to your doorstep.
So wihtout further ado, here is Heavy on fashion talks to Courtney Haley of 10th studio !
Hello Courtney Haley, thank you so much for your time. First let's start by telling me about
yourself. Where you are from?
Courtney Haley: Hi there. I’m from Upstate New York in a small town called Cobleskill. It was a beautiful place to grow up
and I lived there until I went to College at Tulane University in New Orleans. Go Green Wave!
How did you get your start in the beauty industry?
Courtney Haley: 20 years ago, I was lucky enough to be recruited by a skin care manufacturer in California for a finance
position. In this job, I was able to interact with the chemists, operations, and sales & marketing staff to
learn how to create a high end skin care product from just an idea. I was fascinated with the science
behind the creativity and it was a unique opportunity to watch a project evolve all the way from the
concept to manufacturing the finished good. After 5 years in the finance department, I moved to the Sales
& Marketing department and starting developing skin care products for some pretty awesome American
How has your experience in the manufacturing and branding help make 10th studio a successful
Courtney Haley: My background in manufacturing and branding helped me immensely. I spent 20 years
creating products and brands for some of the most famous brands in the industry which is a dream job!
Some brands wanted the latest innovation, some brands wanted technology that can be patented, some
brands wanted the latest trends in product color. Every day you work closely with the amazing brand
managers of your favorite brands to create products that (hopefully) become someone’s favorite product.
It becomes an addiction to keep pushing the limits of your own creativity, as well as surround yourself by
the best people in the industry to innovate in either packaging design or formula development. When I
sat down to create my own brand, I had a very good understanding of how to develop and manufacture a
cosmetic for different markets, so once I established how 10th Studio would be positioned in the market
place, it was easy for me to calculate where my costs of goods needs to land to be profitable and
What led you to venture into entrepreneurship?
Courtney Haley: I had a chance to experience what Richard Branson refers to as an ‘Intrapreneurship’ when I was
Managing Director of HCT Asia based in Hong Kong for 7 years. I moved to Hong Kong and started that
office with just 1 other colleague who joined me from the HCT California office. We ran that branch with a
Startup mentality and
I loved every minute of it! It was hard work, and I made a lot of mistakes when I
first created my business strategy to expand into Korea and Japan, but those mistakes quickly helped me
learn to adapt and get over failure quickly. I learned to be more fearless and trust my gut instinct on trying
new strategies in these markets and find a way to prove your strategy in less than 3 months or simply
change the strategy again to adapt to what we learned. Once you love that process, you will forever seek
out entrepreneurial roles within a company.
Was this choice by design or did you stumble unto it?
Courtney Haley: I’m not sure. I think that unknowingly I became very good at assessing risk with very little data, and
building a team that had the passion to tackle the world....because that’s what we needed to succeed in
Asia. When I look back, I’m very proud of what I created in Asia for HCT and I’m very proud of how hard
my team worked together to achieve our goals. We built that branch differently than what our competitors