Heavy on Fashion talks to Iyala Anne, Creator and designer of Ane Amour

Heavy on Fashion: Tell me a little about yourself. Where are you from? What's your educational background?  What do you like to do in your free time besides being an entrepreneur?

Iyala Anne: I was born and raised in New York City, where I grew up as a very creative child.  In my spare time, I enjoy attending a ballet class, practicing yoga, painting, singing and writing songs.

Heavy on Fashion: So let's talk about the Ane Amour collection. How did it start?

A photo posted by ANE AMOUR (@aneamour) on

Iyala Anne: I put off venturing into the designer fashion industry for quite some time, due to its’ reputation of being cut-throat and superficial. Against that notion, though, I always found myself coming back. There’s a passion for design and a vision I had for myself that I couldn’t continue to ignore.

Heavy on Fashion: What makes Ane Amour unique from other lines in the industry?

Iyala Anne: On numerous occasions, I’ve found myself ahead of the times; creating looks and garments that trend years later. I’ve had a lot of people ask me “where did you get that?” [what I was wearing], and usually it was something that I had made.

Heavy on Fashion: How would you define the style your line exemplifies?

Iyala Anne: A unique and trendsetting look, providing women with a sense of confidence and expression. They are fashion forward, out of the ordinary designs.

Heavy on Fashion: Where do you get your inspiration for the Ane Amour collection?

Iyala Anne:I get inspiration from fabrics, shapes and patterns in nature, music, and movement like dance.

Heavy on Fashion: What do you hope to have achieved in the industry, 10 years from now? 

Iyala Anne: I want to be part of the movement towards fashion that is made ethically.  I also want to be part of the industry that exemplifies artistic depth and knowledge to help convey a meaning and relatable experience behind the image or the fabric.

Heavy on Fashion: So let's talk about your journey venturing into your own business. 

Iyala Anne: I remember being quite young and sewing up designs that years later were all the rage. I always wanted to create clothing for the sheer joy of making ideas and visions into reality. In 2012, I made my first small collection at home. It was called Sewn Stories. I then took up pattern making classes, and a year later I finally said to my teacher, “I think it’s time to start my own line. You can make the patterns.” Within the next two years, I got my first collection produced in limited quality, created a logo and a website. Now almost three years later, here we are!

 

Heavy on Fashion: Name one of most impactful events that help you start your entrepreneur career? 

Iyala Anne: I think just growing up in New York and being around such a diverse population really had the greatest impact on my career. My eyes and imagination were opened to so many different ideas and aesthetics to feed off of. I’m also lucky to have a family who was always supportive of me choosing my own way.

Heavy on Fashion: What is your favorite part about being an entrepreneur?

Iyala Anne:My favorite part is the independence and the ability to make decisions that I can stand behind completely.

Heavy on Fashion: What advice would your give a future entrepreneur?

Iyala Anne:My advice would be to never give up on your vision. Find creative ways to move past obstacles rather than giving up.

Heavy on Fashion:  Finally, what does fashion mean to you?

Iyala Anne:Fashion represents artwork for the body. Fashion is a tangible expression of the innermost nuances of your personality, emotions, and moods.

Heavy on Fashion:Where can my fashion divas and gurus purchase your products?

Iyala Anne: Ane Amour’s website is http://www.aneamour.com

 

I would like to thank Iyala Anne of Ane Amour for the interview

Heavy on Fashion Talks to Diane Carleton of FIGI Jeans

Photo Courtesy of FIGI Jeans 

Hello all my Fashion divas! I am so happy to bring you a exclusive interview with Diane Carleton, creative director and designer of FIGI Jeans. FIGI Jeans inspired by contemporary artists including, John Rossi. I loved the use of unconventional patterns and colors to make this jean collection not only unique but also stylish.

So without further Ado, Here is  Heavy on Fashion Talks to Diane Carleton of FIGI Jeans 




Tell me a little about yourself. Where are you from? What's your educational background? 
Diane Carleton: I grew up in a small town near Saratoga Springs, NY, which is on the Vermont border. I graduated from the Fashion Institute of Technology in Manhattan with a degree in Fashion Design and a B.S. in Apparel Production Management.

How did FIGI come to be? 
Diane Carleton: It was an idea born out of wanting to help a particular artist, John Rossi, continue to create art by finding another revenue source. John’s artwork which frequently incorporated parts of clothing, particularly jean panels, led to the idea of a collaboration with Art + Fashion. Since I have an extensive background in denim, I was contacted and with further dialogue we decided we would like to broaden the opportunity for more contemporary artist.

Photo Courtesy of FIGI Jeans 

When did you realize you wanted to become a fashion designer? 
Diane Carleton:  Since I was young I was drawn to a career in an art field. When I was very young I thought I would become an architect but around fifteen I decided it was fashion design that really appealed to me and never looked back.

What is your favorite part about being a fashion designer? What is your least favorite part about being a designer? 

Diane Carleton: I’m not sure if my favorite part is choosing fabrics or sketching new designs, but it is one of these. My least part is reviewing spec (specification) packages for errors. Each season a designer creates for each design that will be made into a sample a package that tells exactly how it will be made with measurements, instructions on how to sew it, list of all materials and sketches. These are very detailed. Prior to sending them off to have samples made you must proofread which can be tedious.

Photo Courtesy of FIGI Jeans 
What was the first article of clothing you ever designed? 

Diane Carleton: When I was a young girl, I would play with my younger sister, Elaine, a game of designing evening gowns in our heads. We would say I’m wearing this and describe it in detail. The first design I actually made was a dress at F.I.T. where we had to take some pretty unattractive fabric and try to make something good out of it.



What do you like best about designing clothes?
Diane Carleton: I love to create new designs and can do it almost endlessly. What do you dislike about designing clothes? I worry about our resources and would like to make clothes that people would wear longer.


What advise would you give any budding designers? 

Diane Carleton: Be true to your aesthetics. What you have to offer is different than every other designer, so design what you think is right for your customer.

Photo Courtesy of FIGI Jeans 

How has the art world influence the FIGI brand? 
Diane Carleton: The influence is heavy as almost every piece is derived from current artwork of a contemporary artist. I start the design process by sitting in an artist studio viewing hundreds of works of art. Do you see a collaboration with any artist in the future? I do and have a few artist that I am considering for another collection.

Describe the FIGI woman? 
Diane Carleton: The FIGI woman engages in the world expressively through creative, inquisitive and compassionate avenues. She supports others in their expression through their art, as well.

If they had the chance to dress *anyone* who would it be.. who do they think is the most stylish person around?
Diane Carleton: I find this to be a different person each day. I discover the most stylish person while browsing in an art gallery or at a local café.

Photo Courtesy of FIGI Jeans 


Where do you see Figi jeans in 10 years? 
Diane Carleton: In 10 years, we imagine FIGI Jeans to be a lifestyle brand that has expanded the product line and created a revenue stream for dozens of contemporary artist. We see FIGI Jeans giving an opportunity to connect artist with patrons creating a beautiful relationship.

Finally, What does fashion mean to you? 
Diane Carleton: Fashion is an opportunity to express one’s self. I find this very joyful and hope to pay it forward.


I would like to thank Diane Carleton, creative director and designer of FIGI Jeans, for the interview.
Please be sure to check out FIGI Jeans at 
http://www.figijeans.com/
and FIGI Jeans on FB and twitter 
Facebook: https://www.facebook.com/figijeans
Twitter: https://twitter.com/figijeans

P.S: Use the code HeavyonFashion and get 40% off your order at www.shopfigijeans.com.

Heavy on fashion talks to Aurelia Garza




Hello all my fashion divas and gurus! It is me, Malanb bring you something new and fresh. Today, I had the chance to talk to a fabulous designers Aurelia Garza. The Aurelia Garza collection is made with the finest untreated Italian leather and all of the hardware is carefully dipped in 10k gold. Yes, Gold! All materials are imported and manufactured in New York City, which is fantastic. The collection oozes class! 


You guys already know that I love to interview the hottest new designers in the industry. It is my pleasure to introduce you to Aurelia Garza!

So without further ado, here is 
Heavy on fashion talks to Aurelia Garza





Tell me a little about yourself. Where are you from? 

That is kind of a hard question for me. I spent my childhood in the Northeast of Mexico and my teenage years in South Texas. I feel Mexican and Texan at the same time. We live in such a globalized world that the place you are born, growth up, and live are not necessarily related to your ethnicity.



Tell us about your interior design career. How was the transition from interior designer to fashion designer? Similarities did you find between the two industries? How do they differ?

Interior design and fashion are both about communicating ideas non verbally.  As an interior designer or fashion designer I have to create a concept to communicate an idea visually so that my designs are strong and meaningful. Both industries are very visual; it’s all about creating an interesting design by playing with colors, shapes, scale, symmetry, materials and so on. The main difference between interior design and fashion design is obvious: one industry focus on designing spaces and the other one on clothes and accessories, but the design process is the same.







I see that gold has a huge influence on the Aurelia Garza collection. Would you consider gold as your signature color, if so why? 

Yes, gold is the signature color of the brand. ‘Aurelia’ means gold in Latin and I wanted to link all the bags back to the brand, not just by adding a logo or a label but with a choice of color.


 I love the reversible tote bag from the Aurelia Garza collection, how did this concept come to be? 

I got the idea by going through my own personal bag collection! I’m always over packing and switching bags by my mood and look. It seemed odd to me that most handbags lack versatility beyond their design so I wanted to create a bag that you could transform into another bag. A bag that you can take anywhere and if it doesn't go with your next outfit, you could easily change its appearance.




Describe the Aurelia Garza woman? What Fashion icon do you feel best encompasses the brand? 

The Aurelia Garza woman is always on the go and she is always ready and prepared for her next challenge. She is good at adapting to her environment while remaining looking polished and glamorous. That's why I feel the reversible tote bag captures the essence of the brand.

I have always admired Emma Watson. She is smart, classy, educated, sophisticated, joyful, and she wants make a difference in the world. Young women like her are who I imagine wearing my bags.


What do you hope to have achieved in the industry, 10 years from now? 

I hope to establish my brand as one of the top brands for luxury leather goods made in the U.S. I’m working with the finest materials to ensure that luxury and practicality remains important to the brand.




 Will you be expanding the Aurelia Garza collection? 

Definitely, I am currently working on new designs and styles for the nest few upcoming seasons. Right now we have four amazing styles with a vast color array to choose from. In the near future I will definitely be introducing more designs for the collection.



What advice would you give a budding designer in the industry? 

Creativity and passion will keep you moving every day! You need to be able to motivate yourself against any and all obstacles. Nothing is easy, but the journey is the best part. The hardest parts are what will help you decide on whether you made the right decision or not.


What would you consider the best lesson you have learned from being in the fashion industry? 

Every day I am learning something new! I think the most important thing to do in any industry is to learn as much as you can about the industry you are in, network with people in your industry, give your best, and to not give up. It’s okay to not know everything in the beginning because you’re still learning. It’s your mistakes that will help pave the way.


Where can all my fashion divas and gurus check out Aurelia Garza collection? 

They can check out the collection at www.aureliagarza.com





 Finally, what does fashion mean to you


To me, Fashion is about expressing yourself. It’s a form of shaping yourself and having a limitless amount of fun along the way.


I would like to thank Aurelia Garza for her time and the chance to interview about the collection.
Please be sure to check out Aurelia Garza at
Website: http://www.aureliagarza.com/
Twitter: https://twitter.com/aureliagarzany
Facebook: https://www.facebook.com/pages/Aurelia-Garza/
Instagram: https://instagram.com/aureliagarzany/

Until Next Time
Live,Style,Write
Malanb

Photo courtesy of Aurelia Garza

Heavy on Fashion talks to Head designer of Cindy and Johnny - Saba Juneja

Hello all my fashion divas and gurus! I am so happy to bring you another exclusive interview with a great independent fashion designer.  Saba Juneja is the head designer of the fashion collection Cindy + Johnny. Cindy + Johnny started in March 2013 under Saba Juneja direction. Cindy + Johnny is a great comtemporary line filled with classic pieces. Cindy + Johnny is all about fashion and not trends. 

Without further ado, Here is Heavy on Fashion talks to Cindy + Johnny!




photo courtesy of Cindy and Johnny


How did Cindy and Johnny come to be?

Saba Juneja: Kim Yu, the President & Founder of the company, has done private label manufacturing for years and always wanted to create an in-house label to reflect our design sensibility and quality standards. The names Cindy and Johnny are actually his children’s names.



When did you realize you wanted to become a fashion designer?

Saba Juneja: I was always interested in fashion and sewing when I was growing up but I didn’t think I would ever be able to actually become a designer, because my parents and teachers always suggested more stable careers. I was always a good student but I never cared about any of my academic subjects. Then I went to a two week pre-college program in high school where I got a small taste of what designing a collection would entail. It was the first time that I really enjoyed all the hard work that was required for a good result, and that’s when I decided that fashion design was for me.





What was the first article of clothing you ever designed?

Saba Juneja: I’ve been sketching and making clothes since I was a little kid, so the first piece I remember designing was this pink wrap dress that I hand sewed from some leftover fabric of my moms. I’m sure it was terrible but my parents told me it looked great!


How long have you worked as a designer?

Saba Juneja: I graduated from Parsons the New School for Design in 2008, and I’ve been working as a designer ever since! I’ve had various roles at small and large companies, but Cindy + Johnny is the first position I’ve had where all the design responsibility was mine.


photo courtesy of Cindy and Johnny 


Describe the Cindy and Johnny woman?

Saba Juneja: The Cindy + Johnny woman is sophisticated and fashionable, but doesn’t get too stuck in following trends. She’s smart and ambitious but still has a busy social life. I want the line to have a range of options so she has casual pieces for the weekend, smart pieces for work, and dressy pieces for parties.

What makes Cindy and Johnny different from other womenswear lines?

Saba Juneja: I try to make sure our collections aren’t so trend heavy that you look dated within a year. We spend a LOT of time reviewing fabrics and going through fittings to make sure that our garments have a level of quality that will last our customers for years. Of course you can find high quality clothing in the luxury designer market, but it’s not easy to find at our contemporary price point.




What are your favorite colors to work with and why?

Saba Juneja: I love working with really bright, saturated colors, which is funny because I all I wear is black and grey! But I’m trying to branch out, and I’m definitely looking forward to wearing some of our bold Spring & Summer colors once the weather warms up.

Where can readers find out more about you and your work?

Saba Juneja: They can follow us on social media and see all kinds of behind-the-scenes work. Our Pinterest is full of print designs, fashion editorials, and street style that I use as inspiration to develop upcoming collections. Our Instagram shows my steps as the designer in developing each season. And of course, we have tons of great photos and promotions we post to our Facebook and Twitter!


photo courtesy of Cindy and Johnny 


Who do you think is the most stylish person around?


Saba Juneja: Tilda Swinton comes to mind whenever I think about true style, because she is always true to her own nature and isn’t afraid to be bold and expressive in her fashion choices. Great style always reflects confidence and I think she is a prime example of that.


If they had the chance to dress anyone who would it be?

Saba Juneja: I would love to dress Dakota and Elle Fanning. Both actors have so much talent and style, and I think they would be a perfect representation of the Cindy + Johnny woman. They seem to have maturity uncommon to their ages, but they come across as so youthful and fresh! That balance would perfectly mirror the design sensibility we have at Cindy + Johnny.


photo courtesy of Cindy and Johnny 



What do you hope to have achieved in the industry, 10 years from now?


Saba Juneja: I hope to continue growing the Cindy + Johnny brand and also develop some side projects of my own personal work.




Finally, what does fashion mean to you?

Saba Juneja: Fashion to me is really just a form of expression. It’s using your clothes to convey something about yourself, an emotion or a character. Design is so subjective and personal that anyone can take a garment and interpret it in different ways to represent themselves.

I would like to thank Head designer of Cindy and Johnny - Saba Juneja and the lovelies at Cindy and Johnny. 

Please be sure to check out all that Cindy and Johnny has to offer at 
Cindy and Johnny - http://www.cindyjohnny.com/
Facebook - https://www.facebook.com/CindyJohnnyNY
Twitter - https://twitter.com/CindyJohnnySHOP
Instagram - http://instagram.com/cindyjohnnyshop