Heavy on Fashion talks to Iyala Anne, Creator and designer of Ane Amour

Heavy on Fashion: Tell me a little about yourself. Where are you from? What's your educational background?  What do you like to do in your free time besides being an entrepreneur?

Iyala Anne: I was born and raised in New York City, where I grew up as a very creative child.  In my spare time, I enjoy attending a ballet class, practicing yoga, painting, singing and writing songs.

Heavy on Fashion: So let's talk about the Ane Amour collection. How did it start?

A photo posted by ANE AMOUR (@aneamour) on

Iyala Anne: I put off venturing into the designer fashion industry for quite some time, due to its’ reputation of being cut-throat and superficial. Against that notion, though, I always found myself coming back. There’s a passion for design and a vision I had for myself that I couldn’t continue to ignore.

Heavy on Fashion: What makes Ane Amour unique from other lines in the industry?

Iyala Anne: On numerous occasions, I’ve found myself ahead of the times; creating looks and garments that trend years later. I’ve had a lot of people ask me “where did you get that?” [what I was wearing], and usually it was something that I had made.

Heavy on Fashion: How would you define the style your line exemplifies?

Iyala Anne: A unique and trendsetting look, providing women with a sense of confidence and expression. They are fashion forward, out of the ordinary designs.

Heavy on Fashion: Where do you get your inspiration for the Ane Amour collection?

Iyala Anne:I get inspiration from fabrics, shapes and patterns in nature, music, and movement like dance.

Heavy on Fashion: What do you hope to have achieved in the industry, 10 years from now? 

Iyala Anne: I want to be part of the movement towards fashion that is made ethically.  I also want to be part of the industry that exemplifies artistic depth and knowledge to help convey a meaning and relatable experience behind the image or the fabric.

Heavy on Fashion: So let's talk about your journey venturing into your own business. 

Iyala Anne: I remember being quite young and sewing up designs that years later were all the rage. I always wanted to create clothing for the sheer joy of making ideas and visions into reality. In 2012, I made my first small collection at home. It was called Sewn Stories. I then took up pattern making classes, and a year later I finally said to my teacher, “I think it’s time to start my own line. You can make the patterns.” Within the next two years, I got my first collection produced in limited quality, created a logo and a website. Now almost three years later, here we are!

 

Heavy on Fashion: Name one of most impactful events that help you start your entrepreneur career? 

Iyala Anne: I think just growing up in New York and being around such a diverse population really had the greatest impact on my career. My eyes and imagination were opened to so many different ideas and aesthetics to feed off of. I’m also lucky to have a family who was always supportive of me choosing my own way.

Heavy on Fashion: What is your favorite part about being an entrepreneur?

Iyala Anne:My favorite part is the independence and the ability to make decisions that I can stand behind completely.

Heavy on Fashion: What advice would your give a future entrepreneur?

Iyala Anne:My advice would be to never give up on your vision. Find creative ways to move past obstacles rather than giving up.

Heavy on Fashion:  Finally, what does fashion mean to you?

Iyala Anne:Fashion represents artwork for the body. Fashion is a tangible expression of the innermost nuances of your personality, emotions, and moods.

Heavy on Fashion:Where can my fashion divas and gurus purchase your products?

Iyala Anne: Ane Amour’s website is http://www.aneamour.com

 

I would like to thank Iyala Anne of Ane Amour for the interview

Heavy on Fashion Talks to The Creators of Erimish Bracelet Bar!



Hello all my divas and gurus! I am so happy to bring you my latest interview with the creators of Erimish Bracelet Bar, Misha Wilson and Ericka Hamilton. The Erimish bracelets are affordable stackable bracelets. The founders, Misha Wilson and Ericka Hamilton,  found inspiration for the fabulous collection from everyday life. With over 1000 styles currently available, each stack of Erimish bracelets is a unique reflection of  anyone's style and flair! 

So without further ado here is Heavy on Fashion Talks to The Creators of Erimish Bracelet Bar! 






Heavy on Fashion: How did Erimish come to be?


 Erimish Bracelet Bar: We started a “bracelet bar” in our retail location and it was a hit.


Heavy on Fashion: When did you realize you wanted to become a jewelry designer?

 Erimish Bracelet Bar: 8th Grade 


Heavy on Fashion:  What is your favorite part about being a designer? What is your least favorite part about being a designer?

 Erimish Bracelet Bar:  Freedom of style




Heavy on Fashion: What was the first piece of jewelry you ever designed?

 Erimish Bracelet Bar: Bracelets





Heavy on Fashion: What do you like best about designing jewelry? What do you dislike about designing?

    Erimish Bracelet Bar:  Like: Mixing colors and textures to create a color that is new.
     Dislike: The trial and error- it’s hard to cut a bracelet apart after so much thought.





Heavy on Fashion: What advise would you give any budding designers?

Erimish Bracelet Bar: Mix styles and color together that you don’t think will work. You will be surprised.




Heavy on Fashion:  How has the outside world influence the Erimish brand?

Erimish Bracelet Bar: Colors and patterns are our biggest influence.




Heavy on Fashion: Describe the Erimish woman?

   Erimish Bracelet Bar: Late 30’s busy mom- but wants to be stylish.





Heavy on Fashion: If they had the chance to design for *anyone* who would it be.. Who do you think is the most stylish person around?


Erimish Bracelet Bar: Taylor Swift, Reese Witherspoon, SJP



Heavy on Fashion: Where do you see Erimish in 10 years?

Erimish Bracelet Bar:  On the arms of celebrities who want some sparkle and color on their days off.





Check out Ermish at 

Until Next Time
Live, Style, Write
Malanb



Photos courtesy of Erimish Bracelet Bar


Heavy on Fashion talks to Head designer of Cindy and Johnny - Saba Juneja

Hello all my fashion divas and gurus! I am so happy to bring you another exclusive interview with a great independent fashion designer.  Saba Juneja is the head designer of the fashion collection Cindy + Johnny. Cindy + Johnny started in March 2013 under Saba Juneja direction. Cindy + Johnny is a great comtemporary line filled with classic pieces. Cindy + Johnny is all about fashion and not trends. 

Without further ado, Here is Heavy on Fashion talks to Cindy + Johnny!




photo courtesy of Cindy and Johnny


How did Cindy and Johnny come to be?

Saba Juneja: Kim Yu, the President & Founder of the company, has done private label manufacturing for years and always wanted to create an in-house label to reflect our design sensibility and quality standards. The names Cindy and Johnny are actually his children’s names.



When did you realize you wanted to become a fashion designer?

Saba Juneja: I was always interested in fashion and sewing when I was growing up but I didn’t think I would ever be able to actually become a designer, because my parents and teachers always suggested more stable careers. I was always a good student but I never cared about any of my academic subjects. Then I went to a two week pre-college program in high school where I got a small taste of what designing a collection would entail. It was the first time that I really enjoyed all the hard work that was required for a good result, and that’s when I decided that fashion design was for me.





What was the first article of clothing you ever designed?

Saba Juneja: I’ve been sketching and making clothes since I was a little kid, so the first piece I remember designing was this pink wrap dress that I hand sewed from some leftover fabric of my moms. I’m sure it was terrible but my parents told me it looked great!


How long have you worked as a designer?

Saba Juneja: I graduated from Parsons the New School for Design in 2008, and I’ve been working as a designer ever since! I’ve had various roles at small and large companies, but Cindy + Johnny is the first position I’ve had where all the design responsibility was mine.


photo courtesy of Cindy and Johnny 


Describe the Cindy and Johnny woman?

Saba Juneja: The Cindy + Johnny woman is sophisticated and fashionable, but doesn’t get too stuck in following trends. She’s smart and ambitious but still has a busy social life. I want the line to have a range of options so she has casual pieces for the weekend, smart pieces for work, and dressy pieces for parties.

What makes Cindy and Johnny different from other womenswear lines?

Saba Juneja: I try to make sure our collections aren’t so trend heavy that you look dated within a year. We spend a LOT of time reviewing fabrics and going through fittings to make sure that our garments have a level of quality that will last our customers for years. Of course you can find high quality clothing in the luxury designer market, but it’s not easy to find at our contemporary price point.




What are your favorite colors to work with and why?

Saba Juneja: I love working with really bright, saturated colors, which is funny because I all I wear is black and grey! But I’m trying to branch out, and I’m definitely looking forward to wearing some of our bold Spring & Summer colors once the weather warms up.

Where can readers find out more about you and your work?

Saba Juneja: They can follow us on social media and see all kinds of behind-the-scenes work. Our Pinterest is full of print designs, fashion editorials, and street style that I use as inspiration to develop upcoming collections. Our Instagram shows my steps as the designer in developing each season. And of course, we have tons of great photos and promotions we post to our Facebook and Twitter!


photo courtesy of Cindy and Johnny 


Who do you think is the most stylish person around?


Saba Juneja: Tilda Swinton comes to mind whenever I think about true style, because she is always true to her own nature and isn’t afraid to be bold and expressive in her fashion choices. Great style always reflects confidence and I think she is a prime example of that.


If they had the chance to dress anyone who would it be?

Saba Juneja: I would love to dress Dakota and Elle Fanning. Both actors have so much talent and style, and I think they would be a perfect representation of the Cindy + Johnny woman. They seem to have maturity uncommon to their ages, but they come across as so youthful and fresh! That balance would perfectly mirror the design sensibility we have at Cindy + Johnny.


photo courtesy of Cindy and Johnny 



What do you hope to have achieved in the industry, 10 years from now?


Saba Juneja: I hope to continue growing the Cindy + Johnny brand and also develop some side projects of my own personal work.




Finally, what does fashion mean to you?

Saba Juneja: Fashion to me is really just a form of expression. It’s using your clothes to convey something about yourself, an emotion or a character. Design is so subjective and personal that anyone can take a garment and interpret it in different ways to represent themselves.

I would like to thank Head designer of Cindy and Johnny - Saba Juneja and the lovelies at Cindy and Johnny. 

Please be sure to check out all that Cindy and Johnny has to offer at 
Cindy and Johnny - http://www.cindyjohnny.com/
Facebook - https://www.facebook.com/CindyJohnnyNY
Twitter - https://twitter.com/CindyJohnnySHOP
Instagram - http://instagram.com/cindyjohnnyshop



Heavy on Fashion Talks to Najla Burt Creator of Dur Doux

Najla Burt Creator of Dur Doux
Photo Curtesy of Dur Doux

Hello all my fashion divas and gurus! I am so happy to bring you another exclusive interview of with a great talent in the fashion industry, Najla Burt of Dur Doux. Najla Burt  is a graduate of Parsons the New School for Design with a degree in Fashion Design. With a degree from the prestigous Parsons, Najla develop a hot new collection called Dur Doux.  Dur Doux is a NY based Womens Ready To Wear brand full of wearable yet avant-garde piece. I love the mixture of hard and soft textures with dymantic use of pattern textiles. 

Dur Doux is full of great looks and serious style, so I am so happy to bring you
Heavy on fashion talks to Najla Burt of Dur Doux



Dur Doux’s latest collection, SSR15 / Urban Biota
Photo courtesy of Dur Doux


What was the first article of clothing you ever designed?

Najla Burt Creator of Dur Doux:The first article of clothing I ever designed was a cerulean blue princess dress.

When did you realize you wanted to become a fashion designer?

Najla Burt Creator of Dur Doux: I realized I wanted to become a fashion designer when I took an illustration class while working in Washington, DC. My instructor was so inspiring and he allowed me to explore different techniques in illustration. I thought at that moment, I want to translate my illustrations into real garments that women can wear. I want to see my ideas really come to life.


Dur Doux’s latest collection, SSR15 / Urban Biota 
Photo courtesy of Dur Doux


Where do you get your inspiration?

Najla Burt Creator of Dur Doux:My inspiration for my collection comes from films, art and the different countries I visit around the world.


How long does it usually take you to construct a piece?

Najla Burt Creator of Dur Doux:It usually takes one week to create a simple top and usually two weeks for complicated garments like blazers and coats. 


Dur Doux’s latest collection, SSR15 / Urban Biota 
Photo courtesy of Dur Doux


What are some of your proudest accomplishments as a designer?


Najla Burt Creator of Dur Doux: Some of my proudest accomplishments as a designer happened when my label was featured in British Vogue and British Elle Magazine. My second proudest accomplishment as a designer is the day I completed my first collection, Dark Fiction. After working for other famous designers, and deciding I wanted my own label it was remarkable to me that I had actually launched my first collection and it was so well received. 


Dur Doux’s latest collection, SSR15 / Urban Biota 
Photo courtesy of Dur Doux


What matters to you most as a fashion designer?

Najla Burt Creator of Dur Doux: What matters to me most as a designer is to create clothing that makes a woman feel strong, empowered and sexy all at the same time. I feel women have so many roles in life such as a mother, a wife, an executive, etc. I want my clothing to allow a woman to feel that she can be anything she chooses at any given moment.



If they had the chance to dress *anyone* who would it be.. who do they think is the most stylish person around?

Najla Burt Creator of Dur Doux: If I could dress anyone in the world it would be Rhianna! Rhianna thinks Posh Spice is very stylish!


Dur Doux’s latest collection, SSR15 / Urban Biota 
Photo courtesy of Dur Doux



Describe the Dur Doux woman?

Najla Burt Creator of Dur Doux: The typical Dur Doux woman is self-aware and has a discerning appetite for fashion. She constantly seeks to uncover and wear fresh designs and has an insatiable demand for exciting new fashion looks that build her personal brand and distinguishes her in a highly competitive social and work environment.  She is into buying clothes that make her feel pretty and flatter her body. 

She stays true to her own style and seeks well-constructed clothing that has interesting fabrications and details. When she goes shopping brands must fit her look, rather than the other way around. She enjoys mixing expensive brand name pieces with affordable clothing.  She loves beautiful, hip shoes and is always beautifully accessorized, whether it is a great bag or jewelry. She will never wear a total look from a designer. She prefers to mix and match and be creative.  She is a Dur Doux woman willing to take risks in her clothing choices in a sophisticated way.



Dur Doux’s latest collection, SSR15 / Urban Biota 
Photo courtesy of Dur Doux


Where can readers find out more about you and your work?

Najla Burt Creator of Dur Doux: Readers can visit my website at www.durdoux.com to find out more about me and my work.




Finally, What does fashion mean to you?

Najla Burt Creator of Dur Doux: Fashion should be an outlet of expression. It should allow you to be anything you want at any given moment, whether that is audacious, or jaw-dropping. Overall fashion should allow you to always remain true to yourself.  


I would like to thank Najla Burt Creator of Dur Doux for this exclusive interview
Be sure to check out the Dur Doux collection at http://www.durdoux.com/
Twitter: https://twitter.com/durdoux
Facebook: https://www.facebook.com/DurDoux

Until Next Time
Live, Style, Write
Malanb

Heavy on Fashion Talks to Maya Persaud of Lotty Dotty

Hello all my fashion divas and gurus!  I love introducing new designers to all my divas and gurus especially all my little fashion divas and gurus in training. So for all my mini fashion divas and gurus, this interview and post is for you! 

Lotty Dotty has developed a new interactive T-shirt concept that allows one to change the look of one’s T-shirt by using 3D detachable parts.100 T-shirts in one, Lotty Dotty T-shirts and handbags feature a screen-printed figure, reminiscent of a paper-doll, on the front of the T-shirt/bag, with a sewn-on Velcro bathing suit on which a variety of mini designer Velcro-backed “outfits” can be attached and detached.  The outfits are designed by talented up-and-coming clothing designers from all over the world.The Lotty Dotty design team is based in Paris, France. 



Photo Courtesy of Lotty Dotty



Heavy on Fashion: Tell me a little about yourself. Where are you from? What's your educational background? 

Maya Persaud: I was raised in Hawaii and Maryland. I studied French Literature at University of Maryland and the Sorbonne in Paris and have a Masters degree in Social Anthropology of Development from SOAS University of London. I worked in the fashion business as a model for a few years and then worked for a few fashion magazines in ad sales.  I also worked for NGOs and volunteered with several charities.  


Heavy on Fashion: What was the first article of clothing you ever designed? 

Maya Persaud: A pleated skirt


Heavy on Fashion: How did Lotty Dotty come to be? 

Maya Persaud: Lotty Dotty is a collaboration with many young artists involved. Mini outfits are creations from young designers worldwide. The idea comes from Paper dolls.  


Heavy on Fashion: Where do you get your inspiration? 

Maya Persaud: From popular culture, Paris, travels


Heavy on Fashion:What are some of your proudest accomplishments as a designer? 

Maya Persaud: Coming up with the idea of Lotty Dotty and developing the technique to make it possible

 Heavy on Fashion:Where do you see Lotty Dotty in 5 years? 

Maya Persaud: I am interested in Social enterprise. I would like to develop a sustainable company. My goal is not to make loads of money, but to develop a company that is "socially conscious" I would also like to continue to collaborate with young designers and create new products....I have a few ideas ;-).




Heavy on Fashion: How do you describe Lotty Dotty style, and how is it different or not from yourself? 

Maya Persaud: It is very playful. I'm still a kid at heart so love to follow the work of various artists that develop the mini clothing from various themes like "Alice in Wonderland", "Christmas" or "Fairy Princess".

Heavy on Fashion: What makes you unique from other designers? 

Maya Persaud: I think every designer is unique as each has his/her perspective which stems from life experiences. However, the interactive apparel design  is unique and is protected under design patent. 


Heavy on Fashion: Where can readers find out more about you and your work? 





Heavy on Fashion: Finally, what does fashion mean to you? 

Maya Persaud: Wearing fashion is about expressing individuality. We choose what we buy and what we wear andwhat we wear says a lot about who we are.Fashion is also a form of art and expression. There are many young designers and established designers whom I admire such as Alexander McQueen who was a true artist. Lotty Dotty is a platform for young designers who do not have the means to produce and show a collection. They have a carte blanche to create designs for our T-shirts and are credited on our website...  

Special Thanks to Maya Persaud of Lotty Dotty

Check out Lotty Dotty at http://www.lottydotty.com/
and "Like" on Facebook
 Lotty Dotty at https://www.facebook.com/pages/Lotty-Dotty/125802444200661


Until next time,
Live,Style,Write
Malanb

Photos courtesy of Lotty Dotty

Heavy on Fashion talks to Raychel Wade and Lo VonRumpf

Hello all my fashion divas and gurus! While I am running around NYC for #NYFW like a mad woman. Check out this fabulous interview with Celebrity makeup artist Raychel Wade and Stylist to the stars Lo VonRumpf. Raychel Wade and Lo VonRumpf are teaming up with Mary Kay this fall! 

Check out this exclusive interview only on Heavy on Fashion!