Heavy on Fashion talks to Iyala Anne, Creator and designer of Ane Amour

Heavy on Fashion: Tell me a little about yourself. Where are you from? What's your educational background?  What do you like to do in your free time besides being an entrepreneur?

Iyala Anne: I was born and raised in New York City, where I grew up as a very creative child.  In my spare time, I enjoy attending a ballet class, practicing yoga, painting, singing and writing songs.

Heavy on Fashion: So let's talk about the Ane Amour collection. How did it start?

A photo posted by ANE AMOUR (@aneamour) on

Iyala Anne: I put off venturing into the designer fashion industry for quite some time, due to its’ reputation of being cut-throat and superficial. Against that notion, though, I always found myself coming back. There’s a passion for design and a vision I had for myself that I couldn’t continue to ignore.

Heavy on Fashion: What makes Ane Amour unique from other lines in the industry?

Iyala Anne: On numerous occasions, I’ve found myself ahead of the times; creating looks and garments that trend years later. I’ve had a lot of people ask me “where did you get that?” [what I was wearing], and usually it was something that I had made.

Heavy on Fashion: How would you define the style your line exemplifies?

Iyala Anne: A unique and trendsetting look, providing women with a sense of confidence and expression. They are fashion forward, out of the ordinary designs.

Heavy on Fashion: Where do you get your inspiration for the Ane Amour collection?

Iyala Anne:I get inspiration from fabrics, shapes and patterns in nature, music, and movement like dance.

Heavy on Fashion: What do you hope to have achieved in the industry, 10 years from now? 

Iyala Anne: I want to be part of the movement towards fashion that is made ethically.  I also want to be part of the industry that exemplifies artistic depth and knowledge to help convey a meaning and relatable experience behind the image or the fabric.

Heavy on Fashion: So let's talk about your journey venturing into your own business. 

Iyala Anne: I remember being quite young and sewing up designs that years later were all the rage. I always wanted to create clothing for the sheer joy of making ideas and visions into reality. In 2012, I made my first small collection at home. It was called Sewn Stories. I then took up pattern making classes, and a year later I finally said to my teacher, “I think it’s time to start my own line. You can make the patterns.” Within the next two years, I got my first collection produced in limited quality, created a logo and a website. Now almost three years later, here we are!

 

Heavy on Fashion: Name one of most impactful events that help you start your entrepreneur career? 

Iyala Anne: I think just growing up in New York and being around such a diverse population really had the greatest impact on my career. My eyes and imagination were opened to so many different ideas and aesthetics to feed off of. I’m also lucky to have a family who was always supportive of me choosing my own way.

Heavy on Fashion: What is your favorite part about being an entrepreneur?

Iyala Anne:My favorite part is the independence and the ability to make decisions that I can stand behind completely.

Heavy on Fashion: What advice would your give a future entrepreneur?

Iyala Anne:My advice would be to never give up on your vision. Find creative ways to move past obstacles rather than giving up.

Heavy on Fashion:  Finally, what does fashion mean to you?

Iyala Anne:Fashion represents artwork for the body. Fashion is a tangible expression of the innermost nuances of your personality, emotions, and moods.

Heavy on Fashion:Where can my fashion divas and gurus purchase your products?

Iyala Anne: Ane Amour’s website is http://www.aneamour.com

 

I would like to thank Iyala Anne of Ane Amour for the interview

Heavy on Fashion talks to Vivienne Pash


Hello, all my divas and gurus! I am so happy to bring you another fabulous interview with fashion designer Vivienne Pash. Vivienne Pash is a Jamaican born, NY designer.



Hello, all my divas and gurus! I am so happy to bring you another fabulous interview with fashion designer Vivienne Pash. Vivienne Pash is a Jamaican born, NY designer.
 

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Heavy on Fashion talks to The Creators of Préparatoire Clothing



Hello all my fashion divas and gurus! I am so happy to have the chance to interview the fabulous ladies behind The Creators of Préparatoire Clothing. Bernadette Jeudy, Darnie Tranquille, and Roxanne Walton started a fabulous fashion line geared towards boys with a great sense of style. From fabulous tailored jackets to expressive color tones pants, Préparatoire is a great way for your mini fashion gurus to look his best on any occasion.
So without further ado, Here is Heavy on Fashion talks to The Creators of Préparatoire Clothing!





Tell me a little about yourself. Where are you from? What's your educational background? 
As a partnership of three people, we have a vast background. Bernadette Jeudy, CEO, is from Haiti with a background in Real Estate and Corporate Finance. She has a BA in Business Management and a Master’s in Organizational Leadership Management.  Darnie Tranquille, VP of Marketing, is also from Haiti but grew up in the states. Her background is in product/brand management and human relations. Darnie has her BA in Business Administration with a Master’s in Business Administration. As the VP of Marketing, Darnie brings in a wealth of experience to assist with the marketing function of the business. Roxanne Walton, from Jamaica, is the creative Director with a BA in Fashion Design.  Her background is in Fashion Design.



How did Préparatoire come to be?

Bernadette: I went to shop for an outfit for a special event for my 7 year old nephew. I had to go to three different stores to find one complete outfit. This experience took me back to the old days (of young boys dressing up in tailored pieces; I noticed there was a lack of options of quality and fashionable clothing available for boys. That is when I decided to come up with a clothing line for boys from 3 to 10.



When did you realize you wanted to become a fashion designer? 
Bernadette:  I was very curious as a child and had an inquisitive mind. I loved to write stories and always loved fashion. Ever since I was a young girl, I always took risk with fashion. I played with colors to come up with my most interesting outfits. I never followed the norm, I had my own style that made people stare (whether positive or negative); I owned my style and was true to my own creativity. I don’t keep up with trends; I wear what looks good on my body! The idea of Préparatoire came to mind when I went shopping for an outfit for my nephew

Roxanne: ­­­As a child I was always very creative. Designing was something that came to me naturally which in turn allowed for the development of this passion and drive I have for fashion design today. I was an extreme introvert and the innate abilities that I possessed became my outlet for which I expressed myself. Never having much as a child I became very resourceful when designing/creating: from cardboard box sandals to paper napkin Barbie doll dresses.  That way of thinking has not left me to this day: I can turn a tasteless piece of upholstery fabric into a one-of-a-kind high fashion coat.

Darnie: Ever since college, I had been putting fashion shows together and had invested time in the fashion world but I didn’t think of starting a boys’ line until Bernadette called me to discuss the possibilities of creating one together.

What is your favorite part about being a fashion designer? What is your least favorite part about being a designer?
Bernadette: My favorite part is seeing the sketches come alive! The exorbitant cost of putting a line together is my least favorite part.
Darnie: My favorite part is seeing the many styles and designs that are created in the line for each season.  The collaboration of creativity is amazing. Actually, I don’t have a least favorite. I enjoy the daily challenges which encourage me to strive even more.
Roxanne: I enjoy the whole experience from sketching to creating the whole line.
What was the first article of clothing you ever designed?

We collaborated and came up with lots of pieces (shirts, pants, ties, shorts, etc.) and from those pieces; we added unique features to them to create the actual pieces. Our favorite piece is the Tyler Offset Wool Coat.




What do you like best about designing clothes?
We enjoy that we all have unique creative thoughts that we can add to each piece to form the collection.

What advice would you give any budding designers?  
“Work as a team and persevere to make it work in the industry.”
Describe the Préparatoire boy?
He is between the ages of 3 to 10 year old. He is a little charismatic boy, who is discovering his sense of style.  He's a young man who is sharp; he wears soft blush colours pairing solid fabric. He is happy about dressing up, and he is always ready for whatever the occasion; whether the park, school or a black tie function with his parents. He cannot be called vintage or new age, because Préparatoire boy wears what every boy of every decade should wear. He appears confident, approachable and very happy!


If you had the chance to dress *anyone* who would it be.. Who do you think is the most stylish person around?
Bernadette: I find Victoria Beckham very stylish; however, since this is a children line, I would love to dress Kiyan Carmelo Anthony. He will look great in Préparatoire!

 I would like to thank the lovelies at Préparatoire for their time and the fabulous interview.

Check out more from Préparatoire at http://www.preparatoireusa.com/

(Photos Courtesy of Préparatoire)