Hello all my fashion divas and gurus! I am so happy to finally bring you another great interview with another innovator and designer Bernie de Le Cuona. Bernie de Le Cuona founded her own namesake line , De Le Cuona, in 1992 and developed it into the world’s largest own brand linen collection. The De Le Cuona collection is all about great textures and craftsmanship. With a a strong following with the most admired interior designers and a emerging accessories collection, De Le Cuona is essential line for your home and your closet.
So without further ado, Here is Heavy on Fashion talks to Bernie de Le Cuona!
Heavy on Fashion: Describe de Le Cuona style ?
Bernie de Le Cuona: The style is masculine with hints of soft detail; it is textural, with subtle traces of my history in Africa. It’s about combinations eg. a magnificent cashmere sheer curtain with raw, gutsy upholstery linen. The colors are muted with pops of unusual hues. The handle is all-important. The elements in each design play different roles in the story they tell, and are made with utmost care and mastery craftsmanship. All fabrics should either be dry like parchment, buttery-soft linen and filigree cashmere or very finely woven wool paisleys with long pile sleek velvets.
Heavy on Fashion: How long does it usually take you to construct a piece?
Bernie de Le Cuona:Each piece has its own unique timeframe. It could take weeks, months or years but the ideas happen in an instant.
Heavy on Fashion: Describe the general process you go through to design and realize a piece.
Bernie de Le Cuona:First the idea, then the yarn, then pencil and paper and--when I am at my most creative-- work in conjunction with a mill to weave and color. Finally, loads of sample-checking: everything from examining the weave, color and consistency to Martindale tests, light fastness tests and pattern matching. When applicable, certain pieces call for simple tests like making a cushion and sitting on it for a few months to test durability.
Heavy on Fashion: Where can readers buy your items?
Bernie de Le Cuona: We have distribution worldwide and two showrooms in London and one in New York.
Heavy on Fashion: What are some of your favorite clothing stores/catalogs/websites?
Bernie de Le Cuona:Stores Aspesi in Milan, Browns in London, Anthropology in New York, Toguna in Johannesburg, Ventilo in Paris. I don't much like catalogs but of course in an emergency Net a Porter website.
Heavy on Fashion: What do you hope to have achieved in the industry, 10 years from now?
Bernie de Le Cuona:I would like to keep reinventing de Le Cuona...
Heavy on Fashion: Finally, What does fashion & style mean to you?
Bernie de Le Cuona:Fashion is fun and flippant, style is something we all strive for and only few master.
I would like to thank Bermie de le Cuona for the interview.Please be sure to check out the De Le Cuona collection at http://www.delecuona.co.uk
Also check out De le Cuona online on