Heavy on fashion talks to Aurelia Garza




Hello all my fashion divas and gurus! It is me, Malanb bring you something new and fresh. Today, I had the chance to talk to a fabulous designers Aurelia Garza. The Aurelia Garza collection is made with the finest untreated Italian leather and all of the hardware is carefully dipped in 10k gold. Yes, Gold! All materials are imported and manufactured in New York City, which is fantastic. The collection oozes class! 


You guys already know that I love to interview the hottest new designers in the industry. It is my pleasure to introduce you to Aurelia Garza!

So without further ado, here is 
Heavy on fashion talks to Aurelia Garza





Tell me a little about yourself. Where are you from? 

That is kind of a hard question for me. I spent my childhood in the Northeast of Mexico and my teenage years in South Texas. I feel Mexican and Texan at the same time. We live in such a globalized world that the place you are born, growth up, and live are not necessarily related to your ethnicity.



Tell us about your interior design career. How was the transition from interior designer to fashion designer? Similarities did you find between the two industries? How do they differ?

Interior design and fashion are both about communicating ideas non verbally.  As an interior designer or fashion designer I have to create a concept to communicate an idea visually so that my designs are strong and meaningful. Both industries are very visual; it’s all about creating an interesting design by playing with colors, shapes, scale, symmetry, materials and so on. The main difference between interior design and fashion design is obvious: one industry focus on designing spaces and the other one on clothes and accessories, but the design process is the same.







I see that gold has a huge influence on the Aurelia Garza collection. Would you consider gold as your signature color, if so why? 

Yes, gold is the signature color of the brand. ‘Aurelia’ means gold in Latin and I wanted to link all the bags back to the brand, not just by adding a logo or a label but with a choice of color.


 I love the reversible tote bag from the Aurelia Garza collection, how did this concept come to be? 

I got the idea by going through my own personal bag collection! I’m always over packing and switching bags by my mood and look. It seemed odd to me that most handbags lack versatility beyond their design so I wanted to create a bag that you could transform into another bag. A bag that you can take anywhere and if it doesn't go with your next outfit, you could easily change its appearance.




Describe the Aurelia Garza woman? What Fashion icon do you feel best encompasses the brand? 

The Aurelia Garza woman is always on the go and she is always ready and prepared for her next challenge. She is good at adapting to her environment while remaining looking polished and glamorous. That's why I feel the reversible tote bag captures the essence of the brand.

I have always admired Emma Watson. She is smart, classy, educated, sophisticated, joyful, and she wants make a difference in the world. Young women like her are who I imagine wearing my bags.


What do you hope to have achieved in the industry, 10 years from now? 

I hope to establish my brand as one of the top brands for luxury leather goods made in the U.S. I’m working with the finest materials to ensure that luxury and practicality remains important to the brand.




 Will you be expanding the Aurelia Garza collection? 

Definitely, I am currently working on new designs and styles for the nest few upcoming seasons. Right now we have four amazing styles with a vast color array to choose from. In the near future I will definitely be introducing more designs for the collection.



What advice would you give a budding designer in the industry? 

Creativity and passion will keep you moving every day! You need to be able to motivate yourself against any and all obstacles. Nothing is easy, but the journey is the best part. The hardest parts are what will help you decide on whether you made the right decision or not.


What would you consider the best lesson you have learned from being in the fashion industry? 

Every day I am learning something new! I think the most important thing to do in any industry is to learn as much as you can about the industry you are in, network with people in your industry, give your best, and to not give up. It’s okay to not know everything in the beginning because you’re still learning. It’s your mistakes that will help pave the way.


Where can all my fashion divas and gurus check out Aurelia Garza collection? 

They can check out the collection at www.aureliagarza.com





 Finally, what does fashion mean to you


To me, Fashion is about expressing yourself. It’s a form of shaping yourself and having a limitless amount of fun along the way.


I would like to thank Aurelia Garza for her time and the chance to interview about the collection.
Please be sure to check out Aurelia Garza at
Website: http://www.aureliagarza.com/
Twitter: https://twitter.com/aureliagarzany
Facebook: https://www.facebook.com/pages/Aurelia-Garza/
Instagram: https://instagram.com/aureliagarzany/

Until Next Time
Live,Style,Write
Malanb

Photo courtesy of Aurelia Garza

Heavy on Fashion Talks to Bernie de Le Cuona, Founder of De Le Cuona

Heavy on Fashion Talks to Bernie de Le Cuona, Founder of De Le Cuona

Hello all my fashion divas and gurus! I am so happy to finally  bring you another great interview with another innovator and designer Bernie de Le Cuona.  Bernie de Le Cuona founded her own namesake line , De Le Cuona,  in 1992 and developed it into the world’s largest own brand linen collection. The De Le Cuona collection is all about great textures and craftsmanship.  With a a strong following with the most admired interior designers and a emerging accessories collection, De Le Cuona is essential line for your home and your closet.  

So without further ado,  Here is Heavy on Fashion talks to Bernie de Le Cuona!







Heavy on Fashion Talks to Bernie de Le Cuona, Founder of De Le Cuona


Heavy on Fashion: Describe de Le Cuona style ?

 Bernie de Le CuonaThe style is masculine with hints of soft detail; it is textural, with subtle traces of my history in Africa. It’s about combinations eg. a magnificent cashmere sheer curtain with raw, gutsy upholstery linen. The colors are muted with pops of unusual hues. The handle is all-important. The elements in each design play different roles in the story they tell, and are made with utmost care and mastery craftsmanship. All fabrics should either be dry like parchment, buttery-soft linen and filigree cashmere or very finely woven wool paisleys with long pile sleek velvets.


Heavy on Fashion: How long does it usually take you to construct a piece? 

 Bernie de Le Cuona:Each piece has its own unique timeframe. It could take weeks, months or years but the ideas happen in an instant.



Heavy on Fashion: Describe the general process you go through to design and realize a piece. 

 Bernie de Le Cuona:First the idea, then the yarn, then pencil and paper and--when I am at my most creative-- work in conjunction with a mill to weave and color. Finally, loads of sample-checking: everything from examining the weave, color and consistency to Martindale tests, light fastness tests and pattern matching. When applicable, certain pieces call for simple tests like making a cushion and sitting on it for a few months to test durability.


Heavy on Fashion: Where can readers buy your items?  

 Bernie de Le CuonaWe have distribution worldwide and two showrooms in London and one in New York.





Heavy on Fashion: What are some of your favorite clothing stores/catalogs/websites? 

 Bernie de Le Cuona:Stores Aspesi in Milan, Browns in London, Anthropology in New York, Toguna in Johannesburg, Ventilo in Paris. I don't much like catalogs but of course in an emergency Net a Porter website.

Heavy on Fashion: What do you hope to have achieved in the industry, 10 years from now? 

 Bernie de Le Cuona:I would like to keep reinventing de Le Cuona...

Heavy on Fashion:  Finally, What does fashion & style mean to you? 

 Bernie de Le Cuona:Fashion is fun and flippant, style is something we all strive for and only few master. 


I would like to thank Bermie de le Cuona for the interview.Please be sure to check out the De Le Cuona collection at http://www.delecuona.co.uk

Also check out De le Cuona online on