Hello, all my divas and gurus! My name is Malan. I am divorced suburban Jersey Girl. Heavy on Fashion is a lifestyle blog that I started over seven years ago. The main reason why I started this blog was to highlight new designers and products. The mission of Heavy on Fashion has changed. I am talking about damn near everything from my favorite foods, music, and all that my life has to offer!
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Heavy on Fashion at the #IFBcon in NYC
I been talking about the IFB conference for a few weeks now on twitter, on Heavy On Fashion, and on Facebook. I am happy to bring you an exclusive look at IFB Conference at Milk Studios in New York City on September 7th! The IFB Conference in NYC was full of fashion, style, information, networking, and comradery.
The founder of IFB and The Coveted - Jennine Jacob talked though out the conference.
Section 1 - Bloggers Tool Kit
Christen Rochan from Divas & Dorks was the moderator for "The Bloggers Tool Kit" panel, the first panel of the day. The Panelist discussed what social media outlets are to promote and expand a bloggers' audience and brand. The Panelist also provided great tips on how to expand one's audience.
Show yourself- Add a Youtube or video to your account. This expands your audience
Be yourself and have a unique voice
Thank your followers for well being your followers!
Comment on other blogs and be sincere.
Keep your records together and get yourself organized
Section 2-Is The Social Media Industry Broken?
Tony Wang of Post.fashionism was the moderator for the "Is the Social media Industry Broken" panel. This panel discussed where bloggers stand in the Social Media industry and how to adapt with the forever changing world of Social Media.
Grechen Cohen of Grechen's Closet was the moderator for the "Balamncing Act: Busines &Blogging". I have to say this was my favorite panel of the conference. It discussed the Business aspect of the Blogging industry and keeping your voice at the same time.
Not a math person, than find someone who is and make sure they are someone you trust
Don't compare yourself to other bloggers
Use your skills/gifts to supplement your income
Don't devalue your blog/rate
Find out what you bring to the business table
If you want to be sponsored by a brand...study it.
Don't downplay your accomplishments
Fake it until you make it
Develop a media kit
Integrity is everything
Coco Rocha was also a great speaker. She talked about her blog reflects her true feeling about the industry.
I learned so much from Ari Goldberg at this section. Ari had a no nonsense approach to business as a whole was not only refreshing but realistic. His advice was straight --no chaser!
Section 4 - Evolution of Fashion Media
Ann Colville Somma of HolierthanNow was the moderator of the "Evolution of Media" panel. "Evolution of Media" discussed how fashion media is moving from magazines to online but how can fashion bloggers still maintain originality from online magazines.
Respond to your readers on all social media outlets including your blog
The Milk Studios
The faces behind Milk Studios. They have such fabulous space.
Keynote Speaker-Joe Zee
Tina Craig of Bagsnob interview the Creative Director of Elle magazine and star of of All on the Line, Joe Zee.
Mr. Zee gave some very valuable advice to all the blogger. The main thing that Joe Zee focused on was being a content provider. In other words, provide material that an audience will want to read. Being a content provider also means that that your content should always be in your voice. Mr. Zee also dished out some serious knowledge on how to interact with great brands and the fashion industry.
Marina with style
I have to admit that Marina had great fashion sense, decked out in Missoni for Target. With a iPhone in hand, Marina was updating her twitter account and interacting with all the attendants of #IFBcon.
You can never go wrong with a great pair of shoes! I love the bold colors that Aldo shoecased at #IFBcon. The RISE collection, featuring designs from some extraordinary fashion designers,
is also a great attribute to the Aldo brand.
My Aldo Pick
Out of all the seductive high heels and lovely loafers, I love these sneakers. if you didn't know, I am a bit of a sneakerholic so these gold delights are right up my alley!
Minx Nails and Magnum Ice cream =Love
Magnum Ice Cream was so good. I loved my Mink Manicure too. I received so many compliments on my nails at Fashion Night Out and at Blogger's Night Out event.
I wore very little makeup that day just some Lipstick and Mascara.
I had these jeans in my closet for a while so why not wear them.
My Sweater vest, White Tank top, and Belt were from Forever 21+ collection. I brought on the Forever 21 website a while back and finally decided to wear it.
Love my wedge boots! You guys know I am not a heels girl but I can rock a pair of wedges to the fullest! #teamwedges. You can not go wrong with silver jewelry!
The Swag Bag!
Love my swag bag! It was filled with so many great products from the conference.
The Lesson of IFB
I learned so much from this conference but the most important thing of all is to believe in myself, promote my voice, and to keep on trying even when it hard or scary to do so. I still have so much to do yet I am happy that I am doing it. I also realized that I need to put myself out there more in the blogging community and the fashion industry. I am a brand and So are you!
Hey guys! As you all know, I had a chance to cover Shecky's Girls Night Out in New York City. I am a fan of Shecky's event but this time around I found some great fashion, a celebrity sighting, and of course some great cocktails. Here is Heavy on Fashion at Shecky's in NYC!
Vh1's Tough Love Miami @ Shecky's
Host and matchmaker Steve Ward along with fellow match maker and founder of Master Matchmaker Joann Ward (also Steve's Mom!) was at Shecky's giving out some great dating advice to all the ladies in New York!
Don't you just love this dress. Fabulous!
Here is a look at the crowd for Steve and Joann. Many ladies had some awesome question about relationships and dating. I have to say that Steve and Joann gave some grand advice.
Sidenote: I am really loving Joann's style!
When Steve took off his jacket, I knew he was about to get down to business! He did and gave out some much needed Tough Love! Check out their site at http://www.mastermatchm…
Hey everyone! I had a great opportunity to visit the The Alex Soldier Showroom in New York City. I became familiar with Alex Soldier at a private showcase in New York City. When I received a email from Maria Soldier, Executive Director of the Alex Soldier Showroom, to come and check out the Alex Soldier collection in New York City. I was honored.
Alex Soldier has a vast collection of jewelry and artwork that is exceptional in craftsmanship and quality. From unique luxury jewelry with exotic diamonds and precious stone designed for the rich and famous to awards for Royalty. Alex is a creator and a example of true artistry in the world of luxury.
Here is one of my favorite piece from Alex's collection. This starfish ring is full of precious stones including diamonds. The best thing some of Alex Soldiers' pieces is that are interchangeable. Each piece has a custom key for each interchangeable piece. They can be a ring or a pin. I believe the company is also working on making these…
Hello all my Heavy On Fashion Readers, I am happy that I got the chance to attend the Fashionista.com: How I’m Making It: What It Takes To Succeed In Fashion panel discussion on Monday, May 9th at the NYU Cantor Film Center.
The panel was full of professionals in the Fashion Industry. Here is quick bio of the speakers at the panel
Skye Parrott is the Photographer and Creative Director of Dossier Magazine. Katherine Krause is the Editor of Dossier Magazine. Gayle Dizon is a founder of Dizon Inc. Dizon is an acclaimed production company for some of the best fashion brands in the industry. Dizon Inc, is known for their fabulous fashion shows productions. Cindy Krupp is the founder of the Krupp Group. Krupp Group is a public relations agency that works with tons of fashion designers including Chris Benz and tons of companies. Chris Benz is a well known American Fashion designer and columnist for Fashionista.com.
Gayle Dizon, Cindy Krupp, and Chris Benz give seriously great advise for everyone…