Skip to main content

Heavy on fashion talks to Alexis Dawn Geller of Roxhouse


Hello all my fashion divas and gurus! I am so happy to bring you all a great jewelry designer from Florida, Alexis Dawn Geller. Alexis Dawn Geller is the founder/lead designer for ROXHOUSE, a creative and unique jewelry line which uses precious stones with symbolic meaning. 

So without further ado, Here is Heavy on fashion talks to Alexis Dawn Geller of Roxhouse !




photos courtesy of  Alexis Dawn Geller of Roxhouse


Where are you from? 

I was born and raised in Ft Lauderdale until I moved to South Beach 4 years ago.

What led you to start your own business/brand Roxhouse?
When did you realize you wanted be a jewelry designer?

Roxhouse began way before I even decided to turn it into a business. For many years now, I would brand, see a color, a stone or a specific chain and my mind would fill in the blanks around it, creating a unique vision of the perfect piece of jewelry. It began to happen so often, I soon had a very large amount of inventory filling up my house. Shortly later friend after friend would request a custom made piece for themselves or for a gift.  I was so honored with these requests that I put a great deal of energy into designing something people would be proud to wear. I then realized if I could turn this passion of mine into a business, I would be honored, proud, and fulfilling other’s requests on the daily.



How did Roxhouse come to be? How did you come up with the name Roxhouse?

I put much thought into the name ROXHOUSE. I wanted to find a name that would encompass the main theme of my line which is stones, hence ROX (rocks). ROXHOUSE sounds like a powerhouse and feels like an energy source when I say it aloud. To me it is not only a name and a noun, but also an adjective.

Describe the Roxhouse client. What celebrity or icon do you see modeling the Roxhouse style?

The ROXHOUSE client is literally anyone that has la little but of spunk, swag or someone that is looking for something that will ever so slightly set them apart from others. The measure of funk varies from piece to piece. It is for someone looking for that statement necklace that will tell a little bit about who they are without saying a word. It is fitting for the most feminine female and the edgier chick.  It is for the t-shirt wearing guy that never really felt comfortable rocking jewelry as well as the guy looking to add to his arm party of 3 other bracelets.

I know Rihanna would love ROXHOUSE. Lenny Kravitz would be ideal as well. Honestly, any individual, celebrity or not, that is looking to push style boundaries just a drop, would be perfect.


photos courtesy of  Alexis Dawn Geller of Roxhouse



Where do you see Roxhouse in the next 5 years?

I see ROXHOUSE being a word most people are familiar with. I see it being sold in higher end retail stores and I see it being the ‘go-to’ accessory for any occasion. I would love to do more collaborations with clothing designers and/or celebs looking to explore their fashion outlet.

Where can my fashion divas and gurus check and buy Roxhouse?

ROXHOUSE.com is the easiest way to purchase a piece. SOFi Salon also carries a wide range of items as well as Blush Boutique.


What advice would you give a budding jewelry designer?

I would tell a budding jewelry designer to find inspiration and ideas in everything. I would suggest sitting down with tools and materials and just seeing what happens. There have plenty of days where I have tried to create a specific design but then my vision starts to change and something even cooler, more unique and more fitting then I ever imagined is developed.


photos courtesy of  Alexis Dawn Geller of Roxhouse



Finally, what does fashion mean to you?

To me, Fashion simply means expression. It can be a slight expression or extreme. It can be clear and deliberate or soft and delicate. It is a form of expression that is understood among all languages and cultures. It is one’s shield between a person and the world while simultaneously being inviting and introducing exactly who we are. It should be embraced, accepted, and encouraged.


Find your fashion.


You can check out Roxhouse at 
and also on


Until Next Time
Live,Style,Write
Malanb

Comments

Popular posts from this blog

Heavy on Fashion at Shecky's Girl Nights out in NYC - Fall 2011

Hey guys! As you all know, I had a chance to cover Shecky's Girls Night Out in New York City.  I am a fan of Shecky's  event but this time around I found some great fashion, a celebrity sighting, and of course some great cocktails. Here is Heavy on Fashion at Shecky's in NYC!  

Vh1's Tough Love Miami @ Shecky's
Host and matchmaker Steve Ward along with fellow match maker and founder of Master Matchmaker Joann Ward (also Steve's Mom!) was at Shecky's giving out some great dating advice to all the ladies in New York! 




Don't you just love this dress. Fabulous! 

Here is a look at the crowd for Steve and Joann. Many ladies had some awesome question about relationships and dating. I have to say that Steve and Joann gave some grand advice. 

Sidenote: I am really loving Joann's style! 

When Steve took off his jacket, I knew he was  about to get down to business! He did and gave out some much needed Tough Love! Check out their site at http://www.mastermatchm…

Heavy on Fashion at the Fashionista.com Panel Discussion in NYC

Hello all my Heavy On Fashion Readers, I am happy that I got the chance to attend the Fashionista.com:  How I’m Making It: What It Takes To Succeed In Fashion panel discussion on Monday, May 9th at the NYU Cantor Film Center.

The panel was full of professionals in the Fashion Industry. Here is quick bio of the speakers at the panel

Skye Parrott is the Photographer and Creative Director of Dossier Magazine.
Katherine Krause is the Editor of Dossier Magazine.
Gayle Dizon is a founder of Dizon Inc. Dizon is an acclaimed production company for some of the best fashion brands in the industry. Dizon Inc, is known for their fabulous fashion shows productions.  
Cindy Krupp is the founder of the Krupp Group. Krupp Group is a public relations agency that works with tons of fashion designers including Chris Benz and tons of companies.
Chris Benz is a well known American Fashion designer and columnist for Fashionista.com.



Gayle Dizon, Cindy Krupp, and Chris Benz give seriously great advise for everyone…

Heavy on Fashion Goes to The Alex Soldier Showroom

Hey everyone! I had a great opportunity to visit the The Alex Soldier Showroom in New York City. I became familiar with Alex Soldier at a private showcase in New York City. When I received a email from Maria Soldier, Executive Director of the Alex Soldier Showroom, to come and check out the Alex Soldier collection in New York City. I was honored.

Alex Soldier has a vast collection of jewelry and artwork that is exceptional in craftsmanship and quality. From unique luxury jewelry with exotic diamonds and precious stone designed for the rich and famous to awards for Royalty. Alex is a creator and a example of true artistry in the world of luxury.

Here is one of my favorite piece from Alex's collection. This starfish ring is full of precious stones including diamonds. The best thing some of Alex Soldiers' pieces is that are interchangeable. Each piece has a custom key for each interchangeable piece.  They can be a ring or a pin. I believe the company is also working on making these…